- Johnson & Johnson has moved its $1 billion media buying account to Omnicom's OMD.
- Previously, Interpublic's J3 handled media buying, and it will still oversee media planning.
- A J&J spokesperson said the move was part of a larger shift in marketing focus "from products to really looking at what consumers are looking for in media."
The J&J win is uplifting news for OMD and Omnicom as a whole following the cancelation of Omnicom's merger with Publicis Groupe. This deal demonstrates the continuing leadership in the agency world.