- Omnicom PR shop Ketchum is launching a new digital media buying group, Agile Amplification.
- In addition to housing dedicated planners and buyers, Agile Amplification will run new contracts with ad-tech firms like Kenshoo and DataXu.
- The new buying hubs will expand Ketchum globally and will be housed in New York, London, Rio, Shanghai, Moscow, and Dusseldorf.
The launch, particularly the ad-tech contracts, will bring automation to buying audiences — a process that has been traditionally manual and therefore laborious. The large scale connections that Omnicom has should benefit Agile Amplification as it moves forward, as well.