- Soon all hundreds of marketing directors and associate marketing directors at Proctor & Gamble will be no more.
- The world's biggest advertising spender is changing all titles for marketing director and associate marketing directors to brand directors and associate brand directors.
- The marketing department is being structured into a new area called Brand Management -- the area encompasses brand management (formerly marketing), consumer and marketing knowledge, communication, and design.
The decision to remove marketing as a title from P&G's corporate structure is part of a newer understanding that marketing covers the entire brand and is a much more holistic activity. P&G is looking to find more consistency among its global branding by combining related efforts under one department.