- Publicis is continuing to buy up agencies, and its latest acquisition is Dallas-based Hawkeye.
- Hawkeye specializes in digital marketing and CRM.
- The shop will become aligned with creative agency network Publicis North America and will be renamed Publicis Hawkeye.
Publicis' shopping spree has also included Walker Media, Lbi, and Rosetta. Hawkeye should make a nice addition to the family. Each acquisition makes the oncoming merger with Omnicom, already set to create the world's largest ad company, that much bigger.