- According to a report from French financial newspaper Les Echos, Publicis Groupe is close to finalizing a deal to acquire ad tech firm Criteo.
- Since the announcement, Criteo's stock has shot up nearly 20%.
- Criteo's data and targeting technology for ad delivery would add to Publicis Groupe's digital capabilities.
After a failed merger with Omnicom, Publicis has turned its focus to acquiring smaller firms. Criteo would make a nice addition because of its ad tech capabilities. Anything to help strengthen the holding company going forward will be beneficial.