Dive Brief:

• After announcing earlier this month he would be taking an employee buyout, New York Times ad columnist Stuart Elliott published his last column at the paper Friday.
• The final column reflected on the past 25 years of advertising— which was the amount of time Elliott spent covering the industry. 
• Elliot touches on how the big ad agencies have been able to weather economic turbulence while other industries failed, the digital takeover, and the idea of ads as 'content.' 

Dive Insight: 

The ad industry has lost a great journalist from the New York Times. Rather than mourn the loss, advertisers should celebrate what a contribution Elliot has made to the industry with his journalistic insight. Here's hoping the New York Time's next advertising reporter will bring as fresh of eyes to advertising as Elliott did. 

Read the final column here.