- Members of the Oneida Tribe and of the Wisconsin Indian Education Association announced they will protest the Washington Redskins at their game in Green Bay, Wis., this week; the Redskins brand has done little to combat the negative attention.
- Although the Native American groups find the name offensive, the Redskins are unlikely to change the brand as long as it continues to be valuable; so far, the team's fans have remained loyal and the brand sits as the No. 2 most valuable in the NFL.
- As more Native Americans come forward, it is possible that public opinion of the Redskins brand may change, but owner Dan Snyder has made no comment on the issue.
From the article:
“'We’re not seeing any massive degradation in terms of the brand,' said Robert Passikoff, founder and president of Brand Keys, which measures engagement and loyalty. 'Brand equity erosion takes place over time and it depends on the degree to which shifts away from engagement with the brand take place. Right now I would say it’s very small.'”