- Google has brought on Ivy Ross, the former CMO of Art.com, for a newly created position as head of its Google Glass division.
- Prior to her role at Art.com, Ross held marketing exec positions at The Disney Store, Old Navy, and Mattel.
- Google is hoping Ross can help the brand evolve into a well-respected retailer, rather than a manufacturer of gadgets for tech enthusiasts.
A marketing exec with a retail background could be just what Google needs to help reach the masses. Introducing a product that is so fundamentally different than anything produced before can be hard to sell to the general public — especially with a price tag of $1,500. Hopefully, Ross will be able to tune into what will help Glass go mainstream.