Dive Brief:
- Salesforce has released Wave, what the firm calls its analytics cloud.
- The analytics cloud will offer users outside of IT to access and pull reports from data and is meant to be more user-friendly.
- The hope is that Wave will broaden Salesforce's business users beyond sales and marketing—making analytics fun and accessible to more users.
Dive Insight:
Data and analytics is useful to employees from all branches. As long as the data is accurate, allowing more access outside of IT and marketing could really benefit Salesforce users. A user-friendly cloud tool like Wave could eliminate the huge learning curve for analytics and propel Salesforce into new markets.