- Salesforce has released Wave, what the firm calls its analytics cloud.
- The analytics cloud will offer users outside of IT to access and pull reports from data and is meant to be more user-friendly.
- The hope is that Wave will broaden Salesforce's business users beyond sales and marketing—making analytics fun and accessible to more users.
Data and analytics is useful to employees from all branches. As long as the data is accurate, allowing more access outside of IT and marketing could really benefit Salesforce users. A user-friendly cloud tool like Wave could eliminate the huge learning curve for analytics and propel Salesforce into new markets.