Dive Brief:

• After struggling to catch on since introduced a year ago, Burger King has announced that Satisfries were going to drop from most menus out of the restaurant's 7,500 North American franchises.
• The company gave franchise owners the choice whether they wanted to keep Satisfries on their menu —and only 2,500 restaurants decided to.
• Made with a special batter that absorbs less oil, the fries allegedly had 30% less calories than regular Burger King French fries.

Dive Insight:

The problem with Satisfries appears to be two-fold. Perhaps most significantly, Satisfries are pricier— a small order was $1.89, compared to $1.59 for a regular order of fries. On top of that, Americans are decidedly trying to be more healthy, and fast food revenues are getting seriously hit. The move away from starchy foods with no real nutritional value likely did not help the case for Satisfries.