- Say Media has announced it will be moving to a 120-day payment cycle for publishers in its ad network.
- This announcement is part of a troubling larger trend where brands, agencies, and publishers are taking longer and longer to pay in recent years.
- A report from Association of National Advertisers showed that 43% of marketers had lengthened payment terms within the past year.
Longer payment schedules means that there isn't as much money going through the system. It's also very worrisome for smaller publishers and agencies who may not be able to float their costs of operation long enough to be paid by brands who are continually extending payment cycles.