- Siemens, the U.S. branch of German global manufacturing giant Siemens AG, debuted a new campaign last week that harnesses the power of wind to showcase the company's wind energy capabilities.
- The campaign, which debuted at an anniversary event in an Iowa town where Siemens has a wind turbine blade manufacturing plant, includes TV, online video, and print ads, and features Siemens employees.
- The manufacturing giant is hoping that highlighting the wind energy part of the business and how it helps the economy and society will increase brand awareness.
Alternative energy sources like wind are a hot topic right now. Siemens is also utilizing the approach to show how the company benefits local communities in Iowa by creating jobs in a growing field. Both of these should bring a positive, localized spin to the corporation's brand image.