- Yahoo launched a new Stream Ads app Thursday as an addition to Yahoo Commerce Central, which also launched earlier this month.
- The app works as a self-serve platform that lets advertisers run CPC-based ads on all devices, ultimately giving small media businesses more options.
- The app suite runs ads on more than 30 platforms, including BigCommerce, Magento and Shopify.
This move is a continuation of changes in August that made ads responsive across top Yahoo sites like omg!, Sports, Music and TV. Time will tell whether the app draws more SMB advertisers.