- In a recent study from Venture Beat analyst Andrew Jones breaks down the best bets for marketing automation for both B2B and B2C firms.
- Through the research, it was discovered that 80% of marketing automation users saw leads increase and 77% saw conversions increase.
- Recommendations for enterprise B2B firms include Eloqua, Marketo, and Pardot and for B2C, Adobe Campaign, IBM’s Unica, Redeye, and Marketo were suggested.
Marketing automation as an industry is still growing. According to Venture Beat, marketing automation is only 5% penetrated — leaving a huge opportunity for more companies to adopt a solution. As more firms find out how marketing automation can benefit their company, the industry is certain to expand considerably. Analyst suggestions like Jones can help guide what solution is best.