The difference in counts between unique advertisers and parent advertisers stems from some companies airing ads from multiple brands they own. PepsiCo, for example, accounted for five advertisers in the game: Cheetos, Doritos, Mountain Dew, SodaStream and Pepsi.
Top parent companies in the 2020 Super Bowl Game
Anheuser Busch In Bev
Procter & Gamble
Data from Kantar Media
Automotive was the most advertised category, accounting for $77M of spending and 7:30 mins of ad time.
Top 5 ads from USA Today Ad Meter (by sentiment)
Brand & ad
Jeep, “Groundhog Day”
Hyundai, “Smaht Pahk”
Doritos, “The Cool Ranch”
Rocket Mortgage, “Comfortable”
Worst 5 ads from USA Today Ad Meter (by sentiment)