- GoDaddy is changing things up a bit for its 11th consecutive year as a Super Bowl advertiser.
- This year, the web-hosting company will be bringing back Danica Patrick, who has appeared in many of the brand's previous spots, and adding a puppy co-star.
- Unlike previous years, GoDaddy will be running just one commercial instead of two and is letting everyone know there will be a secret twist revealed that day.
In past years, GoDaddy has depended on sex to grab attention at the Super Bowl, but has tamed its advertising in recent years. With the addition of a cute puppy, it seems this years ad will be more of a sentimental approach—at least that's the prediction until the "twist" is revealed.