- MySpace, a once hot, but now mostly forgotten social networking site, still generates 50 million visits each month and 300 million video views.
- The site, which went under a redesign in 2013, has found new life with a younger generation of 17 to 25 year olds who enjoy the music and entertainment content on the site.
- Social media phenomenon "Throwback Thursday" has helped MySpace with traffic as users log in to access photos from the early 2000s—when MySpace was at its biggest.
Showing the MySpace still has an active membership could help the site bring in ad dollars. The report goes to show that even though MySpace is no longer top dog , it is finding a niche audience that has helped it survive. Not only that, but MySpace still technically has over a billion registered users globally. While it is true that most of those people probably haven't tried to log-in in years, that data could be used for a cross-channel marketing initiative, Tim Vanderhook, CEO of Viant Inc, a marketing tech firm working with MySpace. It will be interesting to see if the site is able to leverage its data to generate growth this year.