- Facebook has made adjustments to Pages, allowing brands to benefit from tagging other brands in posts.
- The tweak lets a brand tagging another brand potentially appear as a related page for users following the tagged page.
- Facebook claims that it will only apply the new change to pages that are truly related in topic in order to avoid growth hacking.
This change could really be great news for brand pages. Any time posts can show up in news feeds of users who don't already follow you — but are interested in related topics — is an opportunity to gain new followers and increase brand awareness. The only danger comes from brands who find a way to abuse the system, or if Facebook allows too many irrelevant posts to show up in news feeds and foster user backlash.