- According to IDC's "Tech Marketing Benchmark Study," tech marketing budgets will finally show the similar amount of growth to marketing revenue for the first time since the recession.
- Marketing budgets at tech firms are expected to grow 3.5% over last year, and marketing revenue is on track to increase 3.7%.
- Rich Vancil, group VP-executive advisory group at IDC, told AdAge, "This is the first time in eight years —since before the recession — that we have seen marketing budgets rising at the same rate of increase as marketing revenue."
What IDC's survey is showing is that technology firms are finally feeling more confident after the recession to invest more back into marketing. This could be great news for the future of tech marketing.