The Marketing Dive Awards for 2018
The awards recognize the industry's top disruptors and innovators. These executives, companies and trends are transforming the industry and shaping the future.
Marketer of the Year
The brand made a number of touchdowns in 2018, from a risky ad to groundbreaking digital work, helping to drive the company's sales and stock value and earning it the title of marketing MVP.
Executive of the Year
No CMO has taken as clear-eyed a perspective on the marketing world's issues in 2018 as Weed, who's been tough on industry darlings like influencers while holding an optimistic view of the future.
Disruptor of the Year
After scoring one of 2017's top campaigns, Burger King continues its "hackvertist" approach to rack up earned media — and sales growth.
Campaign of the Year
The mega-delivery stunt drew buzz for a film premiere and illustrated how co-branding could become more of a mainstay in future omnichannel efforts.
Technology of the Year
In an impressive sprint for the Boston Marathon, Adidas used innovative technology to deliver personalized videos to 30,000 runners — all within hours of their crossing the finish line.
Deal of the Year
The $2.3 billion purchase marks a win-win, sharpening IPG's specialization in the crucial field of data while letting the Acxiom unit more deeply collaborate with the ad giant's client roster.