Dive Brief:

• The New Yorker is rejuvenating its image with a website redesign, a new paywall system, and a new ad agency. 
• SS+K won the account over a handful of other unnamed agencies after a review, and the appointment will be the first ad agency for the publication in several years. 
• The agency's first assignment will be a campaign surrounding The New Yorker's 90th anniversary.

Dive Insight: 

Ninety years is an impressive run in the publishing industry — especially in recent tumultuous times in the industry. To keep that run going, The New Yorker is smart to bring on an ad agency and continue to update its website and revenue streams. Those will keep the well-respected publication competitive.