- Last month, Instagram introduced its first ads with Adidas, Ben & Jerry’s, Burberry, Levi’s, Lexus and Michael Kors as the brand guinea pigs.
- The social app has released a case study covering the first four completed campaigns, which include Ben & Jerry's and Levi's.
- According to Instagram, all four campaigns were successful in delivering a broad reach and achieving a high impact with a low frequency of ad impressions per user.
Obviously, it is in Instagram's best interest to portray the new ads in the most flattering light. The most impressive of the results would be the 32-point incremental lift in ad recall per campaign. That being said, the findings from this and other studies — like the one from Simply Measured comparing Instagram to Google+ — do seem to show promise for the ad product.