- Business Insider has compiled 10 of the worst social media marketing fails of 2013, detailing the hasty moves and poor decisions made by brands in the space.
- One glaring example of not listening to followers is Kmart's auto-response to all Twitter complaints about the decision to open on Thanksgiving day: "Kmart is staffing w/ teams & seasonal associates when possible, giving them opportunity to make extra money during holiday."
- The worst fail of 2013 will go down as one of the worst of all time: Amy's Baking Company. The husband-and-wife owners appeared on Gordon Ramsay's "Kitchen Nightmares" and promptly received a wave of negative feedback on social media, to which they responded by "yelling" in all caps and berating commenters.
The best thing about social media marketing fails is the ability to learn from them. This is true of both those who commit them and those who just read about them. Knowing how to avoid disaster is a huge advantage to finding success in social media marketing.