- Oliver Snoddy, the Head of Planning at Twitter, offers up some tips to choosing a hashtag for your next marketing campaign.
- He built his tips into a series of questions [and an Infographic]; topping the list is "Does it already exist?" and if it does are you adding value to the conversation.
- Another important tip is that if your hashtag revolves around a current event, be prepared for it to have a short shelf life; also be prepared to use paid promoted tweets or it will likely only reach your current followers.
From the article:
"Twitter launched the hashtag into modern social consciousness, with the construction now used on Facebook, Google+, Vine, and Pinterest, and considered a natural part of everyday discourse.
In fact, 75% of people on social media use hashtags."