Dive Brief: 

• In an effort to organize marketing and media efforts, Tumblr has named its first-ever CMO as Stephanie Dolgins. 
• Prior to Tumblr, Dolgins was an AOL content programming executive, a Disney digital marketing officer, and, most recently, a digital marketing consultant for media companies like CNN and Refinery29. 
• In addition to traditional CMO marketing oversight, Dolgins will be tasked with handling Tumblr's interactions with media companies and content development. 

Dive Insight: 

Yahoo is working hard to make certain its $1 billion dollar investment in Tumblr pays off. To become a real media powerhouse like Facebook or Twitter, Tumblr knows it needs a CMO pulling the reigns in the right direction. With a parade of new updates since the Yahoo acquisition, Dolgins will have her hands full in pursuing a fully rounded marketing and media strategy.