- YouTube unveiled its 2014 "Cannes to Cannes" list of the top 10 global video ads, which, as the name suggests, ranks those ads released between each year's Cannes Lions awards — a period that this year ranged from March 1 through April 30.
- Topping the 2014 edition is an ad from Turkish Airlines featuring NBA star Kobe Bryant and Argentine football player Lionel Mess in a "selfie shootout."
- The winning ad received over 137 million YouTube views in the past year.
Turkish Airlines was in some good company this year. Also breaking the top five was Volvo's "Epic Split" featuring Jean-Claude Van Damme promoting the brand's commercial truck line. The common theme among all of the videos is an impressive penchant for creative content — something that should inspire marketers everywhere.