- Twitter has announced the acquisition of mobile ad retargeting company Tapcommerce -- estimated to be worth about $100 million.
- The news comes just on the tails of the release of Twitter's mobile app install ads on Monday.
- Both news items show that Twitter is working to build out its mobile ad offerings and gain momentum from its MoPub buy in September.
The mobile app installs will certainly entice advertisers to buy on the social network. Anything that puts a direct link from a social ad to the company is attractive to ad buyers. That combined with Twitter's increasingly sophisticated targeting capabilities -- strengthened by the Tapcommerce buy -- is setting Twitter up to be a social ad powerhouse.