- Twitter introduced a new feature Wednesday meant to inspire more ad buys from small businesses.
- The feature, dubbed "Quick Promote," allows Twitter users to promote their most popular tweets directly from the analytics page in just a few clicks.
- The global rollout is meant to inspire SMBs to make more impulse ad buys by making the process easier.
Many SMBs may not have considered using Twitter ads—or just didn't want to take the time to learn— so by making it a super easy process it could inspire more Promoted Tweets. Putting the option right into analytics, a place businesses are checking anyway, offers a constant reminder that ads are available. This could be a decent revenue driver for Twitter if it catches on. This news, announced on Wednesday, is yet another move in what appears to be a full-on offense to make itself more attractive to brands and their marketing teams.