Dive Brief:
- Twitter introduced a new feature Wednesday meant to inspire more ad buys from small businesses.
- The feature, dubbed "Quick Promote," allows Twitter users to promote their most popular tweets directly from the analytics page in just a few clicks.
- The global rollout is meant to inspire SMBs to make more impulse ad buys by making the process easier.
Dive Insight:
Many SMBs may not have considered using Twitter ads—or just didn't want to take the time to learn— so by making it a super easy process it could inspire more Promoted Tweets. Putting the option right into analytics, a place businesses are checking anyway, offers a constant reminder that ads are available. This could be a decent revenue driver for Twitter if it catches on. This news, announced on Wednesday, is yet another move in what appears to be a full-on offense to make itself more attractive to brands and their marketing teams.