Dive Brief:
- Two companies — Moz Analytics and Keylime Toolbox — have released solutions this week to Google's "not provided" issue, which blocks tracking to allow SEOs to see what search queries led visitors to the company site.
- Moz Analytics has added "The Landing Page" report, which pulls in Google Analytics data and pairs it with the keywords its own software tracks.
- Keylime Toolbox is a new SEO analytics software company that takes Google Analytics data and references it with Google Webmaster Tools to deliver search queries.
Dive Insight:
Google's change to its analytics was a big blow to companies and brands depending on SEO. It's good news that companies are now finding ways to deliver that information despite Google's changes. The efforts will benefit brands tremendously.
