- Uber is stepping into the branded content space as soon as it can hire an editorial director. A post is currently on its website.
- The company joins a host of others building in-house branded editorial content teams and strategies.
- According to the job description, Uber is looking to develop more branded content that tells the Uber story and find new channels to distribute its content.
Increasingly, brands are developing in-house staffs to build content. Dollar Shave Club is bringing in writers to build a men's lifestyle magazine, for example. Many publishers have built in-house studios to help create sponsored content, such as Instagram, CBS, and iHeartMedia more recently. Prepare for more brands to bring in editorial directors as content marketing grows.