Dive summary:
- One year after Google exec Marissa Mayer became CEO at Yahoo, agencies are still adjusting to the company culture change; the reviews are mixed.
- According to one agency, the relationship has become strained because of Yahoo's newfound focus on products over media; they claim they no longer receive the individualized attention they had grown accustomed to.
- Another group is experiencing one benefit of the product focus; a product employee is usually teamed up with the sales person giving advertisers direct access to the product team that it hasn't had previously.
From the article:
... "Yahoo has seen a spate of senior management departures on the sales side. Former CRO Michael Barrett left in October 2012, followed by James Carroll, former svp of Yahoo’s consumer and global platform group, and Shashi Seth, former head of Yahoo’s search. And Yahoo’s recent acquisition strategy – platforms like Tumblr, Summly, Xobni, Qwiki – contributes to the general impression that the company’s focus is switching to content over its media partners." ...