- Cross-device tracking—the process of following users across different devices—will be the subject of a Federal Trade Commission workshop in November.
- The FTC is holding the workshop to discuss different privacy concerns the practice could have for consumers.
- The event will likely result in a report on the issue and could potentially spark hearings or legislation regarding the topic.
Marketers may want to pay attention to the upcoming workshop. Advertising companies often use cross-device tracking to create more detailed profiles about consumers that go beyond observing their habits on just one device.
Issues brought up in November could eventually lead to regulations affecting how marketers can target users across devices.