Dive Brief:

• Yahoo CMO Kathy Savitt is being promoted to content chief, a role that oversees Yahoo News and Yahoo Screen.
• The new responsibilities make her one of CEO Marissa Mayer's top aides. 
• Savitt's new responsibilities are part of a division of duties from the departure of COO Henrique de Castro last month. 

Dive Insight: 

This promotion secures Savitt's spot as a key player in Mayer's plans to turn around Yahoo. The idea to redistribute Castro's responsibilities among existing employees rather than refill the position is an interesting one. Perhaps the structure of the COO's responsibilities was part of the problem with de Castro's appointment. Savitt and those assuming de Castro's other responsibilities will have to prove they can pull in the ad dollars that he was unable to.