Dive Brief:
- Ad-tech firm Yieldbot has raised $18 million in series B funding.
- The company allows advertisers to buy display ads in a similar way that search ads are purchased — via keywords.
- Yieldbot is benefiting from a surge in interest from ad-tech investors, and its successful Series B follows recent rounds of funding going to MediaMath and Yext.
Dive Insight:
Investors and firms alike are tying to find their place in the ad-tech space. Technology is expanding so fast, investors likely feel they need to get in before the space passes them by. Ad-tech firms are certainly benefiting from investor interest, which will help them innovate and grow even faster.