- Online video platform YouTube has upgraded its messy commenting system to a new format that includes Google+ integration following an announcement made in September.
- By default, comments that come from those in your Google+ circles, video creators and popular personalities will appear first in the comments section.
- This means if someone like Lady Gaga, for example, comments on a video, that comment will appear first and will likely boost that video's views.
This upgrade will hopefully turn the comments section, which was an impossible to follow and often negative place, into something that marketers can actually use to promote videos. Being able to use a known personality to boost views on a video could help increase a video's likelihood of going viral.