Feeling empty inside now that you’ve finished the latest season of “Stranger Things”? The second season of Ready, Set, Grow is here and sure to be your next favorite binge. Packed with tips for personalizing your marketing and growing customer retention, Ready, Set, Grow will help you fuel your summer sales and own your business growth.
Klaviyo’s video series takes you behind the scenes and explores key marketing strategies ecommerce pros use to create revenue-generating customer experiences. Each week, you meet a new brand and learn specific ways they drive sales through segmented, relevant and timely marketing messages. New to the series? Catch up with all episodes here.
We’ve unpacked a few of our favorite episodes from both seasons. Keep reading to learn new ways to accelerate sales through personalized marketing. Increased revenue and stronger relationships await. Ready, set, grow.
1. Grow brand loyalty through engaging content marketing
How many videos on beards can you make? Men’s grooming company, Beardbrand, has created over 1,000 on YouTube—crediting team brainstorming sessions, viewer comments and guest collaborators as the primary drivers for such fresh content. In the first episode of Ready, Set, Grow’s newest season, viewers learn how Beardbrand grows brand loyalty through innovative content marketing, and then uses this engaging material to power their email strategy. For example, the brand’s highly personalized, 17-step email welcome series condenses their full video collection into a consumable, brand-friendly experience for new subscribers. Learn how you can make a stronger first impression with engaging, personalized content.
2. Recover more revenue with back in stock emails
Have you ever tried to buy a shirt but the store was out of your size? With back in stock emails, you can notify customers once certain products are available again. Back in stock emails help you recover sales, and show shoppers your determination to fulfill their orders. And if you’re a brand that sells out after the first day of a new product launch like Frankies Bikinis, back in stock emails are a must-have. Fans of the designer swimwear brand rush to open these emails, helping Frankies Bikinis recover revenue and introduce a second wave of excitement. If your products sell out frequently, leverage Back in Stock emails to establish goodwill, deepen trust and create purchase urgency.
3. Offer a free sample to turn browsers into buyers
Selling furniture online isn’t always easy—especially when people can’t touch and feel the sofa they’re going to collapse into every day. That’s why Apt2B delivers free fabric swatches to interested browsers. But that’s not all—they also send relevant, timely communications designed to make engagers feel even more comfortable buying from them. Soon after someone receives their swatch, they get an email featuring a video clip of Apt2B’s factory tour. Having their furniture made locally is a huge selling point for the company. And any content showcasing the people behind a brand warms shoppers up for larger purchases. Pair this follow-up email with a reminder or discount offer, and you’ll find similar success with your own free sample program.
4. Align your marketing around buyer personas
Have you developed buyer personas, or types of customers that buy from you? With a customer base of over four million users, Rocketbook understands that different people use their reusable, smart notebooks in different ways. In order to create more relevant marketing experiences, users select whether they’re a student, educator, corporate professional or creative person/writer when they first download the app. Using these four occupational personas, Rocketbook then captures these segments and personalizes the marketing messages they receive with dynamic email content. For example, corporate professionals might see a callout for Rocketbook’s Slack integration, while educators could see testimonials explaining how Rocketbook streamlines their homework assignments. Adopting this personalized approach has helped Rocketbook rocket to the top. Align your marketing around buyer personas, and watch your sales soar.
Personalization should be the cornerstone of any brand’s marketing strategy. Klaviyo helps brands own their growth and drive more sales with super-targeted segmentation, and highly relevant email and advertising experiences. That’s why over 18,000 innovative ecommerce brands like ColourPop, UNTUCKit, Taft and Chubbies power their marketing through Klaviyo. To see more stories from some of the fastest-growing ecommerce brands, tune into Ready, Set, Grow each week. Ready to grow, yourself? Learn more about Klaviyo.