Social Media: Page 101
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Deep Dive
9 buzzworthy campaigns that set brands apart in 2019's first half
From a shirtless Colonel Sanders to Ikea's take on the Kama Sutra, the most creative efforts blended standout messaging, digital savvy or a combination of the two to break through the noise.
By Peter Adams , Chantal Tode , Natalie Black (Koltun) , Chris Kelly , Kira Barrett • July 8, 2019 -
Deep Dive
From social commerce to TikTok: The 9 most successful mobile campaigns of 2019
Mobile marketers were full of surprises in the first half of the year with efforts that scanned, scorched and sliced their way to success.
By Chantal Tode , Natalie Black (Koltun) , Chris Kelly , Kira Barrett • July 8, 2019 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Deep Dive
Mobile marketing 2019: Key stats at the half
Breaking down the first half of the year's campaigns by the numbers.
By Natalie Black (Koltun) • July 8, 2019 -
Deep Dive
Marketing 2019: Key stats at the half
Breaking down the first half of the year's campaigns by the numbers.
By Natalie Black (Koltun) • July 8, 2019 -
Nike scores with Women's World Cup ad, sales
The U.S. Women's National Team home jersey is now the highest selling soccer jersey, men's or women's, the retailer has ever sold online.
By Cara Salpini • July 8, 2019 -
App revenue jumps 15% to hit $40B in first half of 2019
Tinder was the highest grossing non-game app with an estimated $497 million in spending, Sensor Tower found.
By Robert Williams • July 8, 2019 -
L'Oréal brings AR makeup try-ons to WeChat
The cosmetics giant's Giorgio Armani Beauty brand is the first to deploy a mini-program in the messaging app for virtual demonstrations.
By Robert Williams • July 8, 2019 -
Burger King Sweden dares customers to order its plant-based menu items
The burger chain's "50/50 menu" gives diners a random chance of receiving regular meat patties or plant-based alternatives.
By Robert Williams • July 8, 2019 -
Sponsored by NativeX
Learn about the Chinese mobile app market
China continues to be a leader of smartphone adaptation, but most app publishers outside the country won't have the knowledge or available resources to overcome barriers and make an entry on their own.
By Kevin Ford • July 8, 2019 -
Brita's Instagram influencer campaign Photoshops pollution into beach posts
The water-filter brand's social media effort aims to raise awareness about the blight of plastic pollution while promoting its Filtering Water Bottles.
By Robert Williams • July 3, 2019 -
Study: Social ad growth drops 50%, elevating e-commerce as a priority
While the growth rate declined significantly, ad revenue reached $17.9 billion in Q1 among key social media companies.
By Robert Williams • July 3, 2019 -
WSJ: Nike pulls flag-themed sneaker at Kaepernick's behest, setting off firestorm
An Air Max 1 model themed around July Fourth shipped before being recalled at the last minute. The decision has imperiled a deal for a planned manufacturing plant in Arizona.
By Peter Adams • Updated July 2, 2019 -
Skyy Vodka tags John Cena in social photo-sharing campaign for July 4
For every blurry photo of fireworks people post to social media, Skyy will donate money to the National Diversity Council.
By Robert Williams • July 2, 2019 -
Shutterstock campaign, Coney Island pop-up fair join 'Stranger Things' bandwagon
With more brands looking to capitalize on the show's fervor, viewers may soon find the Upside Down has been transformed into the Land of Product Overkill.
By Barry Levine • July 2, 2019 -
Brisk Tea opens 'Cans of Whup Ass' with 'Hobbs & Shaw' partnership
The campaign includes an ad by an aspiring filmmaker that features WWE star Roman Reigns, who appears in the forthcoming "Fast & Furious" spinoff.
By Barry Levine • July 2, 2019 -
Twitch readies 2-day live shopping show for Amazon Prime Day
Leading up to the event, the platform is hosting two gaming tournaments in Las Vegas and London.
By Robert Williams • July 1, 2019 -
Country Time taps programmatic OOH to advocate for lemonade stands
Messaging is customized in several cities where there are ordinances against operating a lemonade stand.
By Dianna Christe and Chantal Tode • July 1, 2019 -
KFC suits up Cheetos mascot as new Colonel Sanders
Chester Cheetah is hawking sandwiches as the QSR taps a different brand icon for the first time.
By Dianna Christe • July 1, 2019 -
P&G continues racial bias conversation with new film
Picking up where "The Talk" left off, "The Look" is yet another purpose-driven effort from the CPG giant.
By Tatiana Walk-Morris and Chris Kelly • June 28, 2019 -
Column
Comic Dive: Stranger Days
Game of What? The marketing world is turned upside down as brands like Coke and Burger King rush to tie in with Netflix's hit show "Stranger Things."
By John Hazard • June 28, 2019 -
Diet Coke debuts label-free cans in challenge to stereotypes
A campaign profiles a range of people, from a transgender artist to a Native American woman, as the brand builds what it claims will be a "multi-year" platform.
By Peter Adams • June 27, 2019 -
Instagram will bring ads to Explore tab of personalized content
Analysts forecast the new ad inventory could generate $1.2 billion in revenue for Instagram by 2021.
By Robert Williams • June 27, 2019 -
Razor brand Billie wants to 'normalize' women's pubic hair at the beach
Just in time for bathing suit season, the DTC brand's "Red, White and You Do You" campaign tackles traditional razor ads.
By Barry Levine • June 27, 2019 -
Under Armour, Converse, Ikea top Pride engagement on Instagram
Calvin Klein, MAC Cosmetics and Levi's showed mixed results for their Pride-related posts compared to their average content.
By Robert Williams • June 27, 2019 -
AB InBev's Ritas brand calls out sexist language in new campaign
#NeverApologize is the latest effort from an Anheuser-Busch brand to target millennial women.
By Tatiana Walk-Morris • June 26, 2019
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