Ikea teams with Nat Geo for faux documentary on 'endangered sleep'

In a parody of "Planet Earth," the retailer promotes its products as solutions for better sleep.

By Barry Levine • Aug. 2, 2019

Campaign Trail: Bumble illustrates how digital brands are powering an OOH renaissance

While many marketers work to reach on-the-go consumers via mobile, digital disruptors are leading renewed interest in a traditionally static medium.

By Natalie Black (Koltun) • Aug. 2, 2019

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

Twitter merges agency, ad-tech teams to hone ad campaigns

Stephanie Prager will oversee the teams as head of global agency and platform solutions.

By Robert Williams • Aug. 1, 2019

French's toasts National Mustard Day with on-brand ice cream flavor

Created with Coolhaus Ice Cream, mustard-flavored scoops will be available via a food truck, and the brand has shared the recipe online.

By Barry Levine • Aug. 1, 2019

Travel industry will overtake CPG in digital ad spending, eMarketer says

Mobile platforms are driving the expanded digital ad spending for travel and financial services companies.

By Robert Williams • Aug. 1, 2019

Mastercard recreates world's top restaurant experiences for cardholders

The Priceless concept mirrors the ambiance of a rotating series of international eateries, while emphasizing Mastercard's branding.

By Barry Levine • Aug. 1, 2019

Allyson Felix snubs Nike, signs with Athleta

The brand's first sponsored athlete was one in a group of women who criticized Nike for its treatment of pregnant athletes.

By Cara Salpini • July 31, 2019

Google expands app ad inventory on Discover, YouTube search and in-stream video

A new ad format in alpha testing also serves ads to users while their apps load, helping publishers generate more revenue.

By Peter Adams • July 31, 2019

Snickers lifts moods with mobile micro-gifting push from Walmart

The "Big Mood" campaign lets smartphone users send gift cards and personalized messages to someone by SMS or scanning a QR code in stores.

By Robert Williams • July 31, 2019

Coors Light breaks from past strategy in millennial-focused push

The MillerCoors brand says the "Made to Chill" campaign will reach 90% of 21- to 34-year-olds an average of nine times in August.

By Dianna Christe • July 31, 2019

Facebook ranks lowest among social media sites for customer satisfaction, study says

Snapchat debuted on the American Customer Satisfaction Index, receiving high marks for mobile quality.

By Robert Williams • July 30, 2019

Pinterest rolls out browseable catalogs alongside Pins

Fresh efforts to streamline shopping on the platform come as a new report finds it's the most efficient digital channel for retail brands.

By Barry Levine • July 30, 2019

Starbucks taps Bill Nye the Science Guy to explain nitro cold brew

Marketing firm Big Spaceship and Starbucks' in-house agency leverage '90s nostalgia to reach millennials through podcasts, TV ads and online videos.

By Barry Levine • July 30, 2019

Infiniti spins Instagram quiz into immersive driving experience

A "choose-your-own-adventure" campaign challenges users to react as quickly as they would in real-life performance driving.

By Robert Williams • July 30, 2019

'Pokémon Go' stages OOH hack campaign in New York

The fictional Team Go Rocket altered "Pokémon Go" posters, billboards and digital ads throughout the city, challenging players to help restore order.

By Robert Williams • July 29, 2019

Why consumers named Patagonia a leading innovative tech brand

YouTube, HBO and Airbnb are among eight brands that fell off Brand Keys' 2019 "Most Innovative Tech Brands" survey as expectations around innovation evolve.

By Dianna Christe • July 29, 2019

Arby's readies special food truck menu for 'Storm Area 51' event

"We can't confirm if there are aliens at Area 51. But, if they do show up, they deserve the best meats on Earth," CMO Jim Taylor said.

By Dianna Christe • July 29, 2019

Chipotle unwraps #GuacDance challenge on TikTok for Avocado Day

The guacamole-themed dance-off is its second challenge on the social app after a lid-flipping effort in May.

By Robert Williams • July 26, 2019

Twitter's ad refresh pays off in Q2, but slowdown could be coming

Monetizable Daily Active Users, a new audience metric reported in lieu of monthly active users, was up 14% year-over-year.

By Peter Adams • July 26, 2019

Catalina ties digital ads to real-world purchases across 700 audience segments

As the shopper intelligence firm continues its digital transformation, it has partnered with LiveRamp to target and measure CPG ads.

By Barry Levine • July 26, 2019

Unilever builds stable of digital hubs as data-driven marketing accelerates

Discussing Q2 results, execs pointed to e-commerce as the "most important" growth channel and highlighted Axe's collaboration with DJ Martin Garrix.

By Barry Levine • July 26, 2019

Influencer marketing should focus on conversational health, not vanity metrics

Instead of asking for an influencer's top posts, assess the best conversations — ones that show excitement and receptivity that could take a campaign to the next level, writes Captiv8's Vishal Gurbuxani.

By Vishal Gurbuxani • July 25, 2019

Facebook's Q2 revenue jumps 28% as mobile ads power growth

Mobile video accounted for more than half of video revenue for the social giant that says "thumb-stopping" creative must hook users within three seconds.

By Robert Williams • July 25, 2019

Study: Gen Z prefers social media as top influence channel

The cohort differs from older generations in saying that online videos are a key brand discovery platform, behind social media and websites.

By Robert Williams • July 25, 2019

Outdoor Voices issues magazine as part of new storytelling platform

The activewear brand is focusing on enjoying outdoor activity in an effort to differentiate itself from competitors embracing a performance-driven angle.

By Barry Levine • July 25, 2019