Twitch tops livestreaming platforms with 70% of hours watched

Amazon's video streaming site snagged higher viewership in Q2 than YouTube Live, Facebook Gaming and Microsoft's Mixer.

By Robert Williams • July 15, 2019

Marvel and Axe partner on web comic series 'The Fresh-Men'

The effort, which includes a mixtape and a presence at Comic-Con, is a way for the grooming brand to get in front of its target audience as ad-free media options proliferate.

By Dianna Christe • July 15, 2019

Explore the Trendline➔

Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

YouTube amplifies monetization options for creators as early tools drive revenue

At VidCon, the platform touted that its Super Chats feature generates more than $400 in revenue per minute for some streams.

By Peter Adams • July 12, 2019

Gold Peak Tea celebrates comforts of home with 'tea shed,' multichannel push

The Coca-Cola brand teamed with TV personality Egypt Sherrod to design a tea shed, a riff on the home improvement show "He Shed, She Shed."

By Chris Kelly , Barry Levine • July 12, 2019

Comic Dive: Justice? Do It

Despite online outrage, Nike continues to take cues from Colin Kaepernick — a risk that hasn't impacted sales.

By John Hazard • July 12, 2019

Google takes another crack at social networking with Shoelace test

Less than a year after shuttering Google+ due to low usage, the tech giant is piloting an app that connects people in real life based on their interests.

By Robert Williams • July 12, 2019

Glad enlists comedian Grace Helbig for 'Off-Road Kitchen Challenge' video

A follow-up to last year's "Upside Down Kitchen" campaign, the video underscores how the Clorox brand uses YouTube to take creative swings.

By Barry Levine • July 12, 2019

NBA nets Twitch marketer Kate Jhaveri as new CMO

Jhaveri, a digital veteran who's held posts at Facebook and Twitter, will oversee initiatives ranging from data to esports strategy.

By Peter Adams • July 11, 2019

Twitter looks to improve ads, cozy up to creators with brand studio

Announced at VidCon, "ArtHouse" aims to offer digital strategy, video creation, influencer management and event livestreaming.

By Kira Barrett • July 11, 2019

Stella Artois challenges drinkers to rethink summer vacations

The brand brings in Idris Elba to push a theme of relatability with a social media-heavy campaign and new outdoor creative.

By Barry Levine • July 11, 2019

Snapchat launches 'Creator Shows' with Serena Williams, Arnold Schwarzenegger

The image-messaging app expanded its lineup of vertical-video shows designed for mobile viewing.

By Robert Williams • July 11, 2019

Pinterest debuts fresh video tools for creators, brands

L'Oréal, Giada De Laurentiis' Giadzy, Tastemade and PureWow are among the brands using video on Pinterest.

By Robert Williams • July 11, 2019

App Annie: Q2 shattered records with 30B app downloads, 20% revenue jump

While games comprised 35% of downloads, they generated 75% of consumer spending in the App Store and Google Play.

By Robert Williams • July 11, 2019

Macy's Story goes outside with Dick's Sporting Goods

The department store partnered with the national sporting goods chain and Miracle-Gro for its latest experiential concept. 

By Kaarin Moore • July 10, 2019

Supercuts seeks fresh brand look with humorous campaign, technology push

New creative stars a bald "House of Cards" actor, who jealously shames people for taking their hair for granted.

By Peter Adams • July 10, 2019

5 branded posts from influencers required to spur a purchase, study says

Survey respondents were more than three times as likely to follow an influencer on social media than to follow a brand directly.

By Robert Williams • July 10, 2019

Cotton Inc. debuts Amazon store curated by celebrity stylist

Featuring brands like American Apparel, J. Crew and Adidas, the Hamptons-inspired collection was put together by eight social media influencers.

By Dianna Christe • July 10, 2019

Southwest Airlines adds Facebook AR filters to 'Shark Week' promo

Fans of Discovery Channel's programming can download shark-themed filters and view an episode before it airs on TV.

By Robert Williams • July 10, 2019

What's next for IGTV?

While Instagram's dedicated video app didn't get off to a flying start, it's made critical changes in its first year and could become a key monetization platform for brands, writes Takumi's CEO Adam Williams.

By Adam Williams • July 10, 2019

Facebook emulates rivals' monetization playbooks to draw more creators

Announcements arriving ahead of VidCon include a new feature called Stars, which closely resembles Twitch's Bit Emotes.

By Peter Adams • July 9, 2019

Instagram influencer engagement hovers near all-time lows, study says

The engagement rate for sponsored influencer posts fell to 2.4% in Q1 2019 from 4% three years earlier.

By Robert Williams • July 9, 2019

Microsoft's expansive 'Stranger Things' tie-in features retro Windows app

The software giant also plans to host Camp Know Where events that give teens a chance to participate in coding and video editing workshops.

By Robert Williams • July 9, 2019

What brands are getting wrong about AR

AR is expected reach a value of $83 billion by 2021 — so how are so many marketers still missing the mark?

By Chris Kelly • July 8, 2019

The year of 'woke-washing': How tone-deaf activism risks eroding brands

Experts warn an uptick in socially and politically aware advertising can read more as chasing headlines than meeting real consumer demands, and it could degrade trust in the industry.

By Peter Adams • July 8, 2019

9 buzzworthy campaigns that set brands apart in 2019's first half

From a shirtless Colonel Sanders to Ikea's take on the Kama Sutra, the most creative efforts blended standout messaging, digital savvy or a combination of the two to break through the noise.

By Peter Adams , Chantal Tode , Natalie Black (Koltun) , Chris Kelly , Kira Barrett • July 8, 2019