Social Media: Page 99
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Outdoor Voices issues magazine as part of new storytelling platform
The activewear brand is focusing on enjoying outdoor activity in an effort to differentiate itself from competitors embracing a performance-driven angle.
By Barry Levine • July 25, 2019 -
Pinterest's 'compassionate search' forgoes targeted ads
Mental health resources arrive on the platform in the latest sign that companies are addressing negative effects of digital media on users' emotional well-being.
By Robert Williams • July 24, 2019 -
Explore the Trendline➔
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TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Snap adds record 13M users in Q2 as revenue jumps 48%
Improvements to Snapchat from Q1 appear to be gaining momentum, which could give marketers more confidence to advertise on the app.
By Robert Williams • July 24, 2019 -
HotelTonight debuts FOMO-themed campaign promoting Daily Drop feature
The "A Hard Deal to Deal With" campaign plays up missed opportunities for the app's tool across GIFs, digital video, TV ads and more.
By Dianna Christe • July 24, 2019 -
Mobile web usage overtakes time spent on Facebook app by 3%, study says
Mobile app usage has become more fragmented as consumers spend more time on YouTube, Gmail and Instagram.
By Robert Williams • July 23, 2019 -
Facebook shrinks ad space on mobile News Feed
A new layout has less room for images and text in sponsored posts, making creative assets more imperative for marketers.
By Robert Williams • July 22, 2019 -
YouTube settles with FTC over claims related to mishandling children's data, reports say
While the news is another indication the FTC is willing to fine big players, there's not yet a clear vision of how to protect the privacy of kids using video-sharing sites.
By Dianna Christe • July 22, 2019 -
Tinder circumvents Google Play fees with in-app payments
Match Group's dating app lets users directly enter credit card information to help the company cut down on app store fees.
By Robert Williams • July 22, 2019 -
Report: TikTok tests app features that resemble Instagram's format
The social video app is piloting a Discover tab to replace the current Search feature and a "sent to" section for sharing videos through WhatsApp.
By Robert Williams • July 22, 2019 -
Humorous content is most popular for TV viewers sharing on social media, study finds
Seventy-three percent of social network users engage with TV-related content on social media platforms.
By Robert Williams • July 19, 2019 -
Bud Light offers free beer to aliens escaping during 'Storm Area 51' event
In response to a viral Facebook event, the beer brand will debut an alien-themed label if it receives 51,000 retweets on Twitter.
By Barry Levine • July 19, 2019 -
Mobile carriers make social media push for 5G
Verizon and T-Mobile dedicated most of their social-media spend to Twitter, while Sprint went all in on Facebook.
By Robert Williams • July 19, 2019 -
Column
Campaign Trail: How Gatorade elevates UGC with an app for teen athletes
"Knowing that our heartbeat — our core audience — is a teen athlete, we need to be more engaged in the places and spaces they're in," Gatorade's head of consumer and athlete engagement told Marketing Dive.
By Natalie Black (Koltun) • July 19, 2019 -
Wendy's plays 'Fortnite' on Twitch to launch Baconfest
The burger chain gave away 1,000 Baconator sandwiches to Twitch viewers who ordered from Doordash.
By Robert Williams • July 18, 2019 -
Jim Beam tackles heat wave with 'Refreshionals' campaign promoting highball cocktail
In select cities where the weather is hot, residents can tweet at the brand with relevant emoji, like a thermometer, for the chance to win a highball kit.
By Barry Levine • July 18, 2019 -
Kahlúa showcases least-liked Instagram posts in pop-up art exhibit
The liqueur brand also added a section to its website called #BottomNine to help Instagram users see which of their posts received the fewest likes.
By Robert Williams • July 18, 2019 -
Lay's selfie-focused 'Smiles' campaign returns, building on success of 1st run
The Frito-Lay brand claims the first crack at the concept resulted in 700 selfies posted per day with its products.
By Peter Adams • July 17, 2019 -
Oscar Mayer's Wienermobile is for rent on Airbnb
The Kraft Heinz brand will turn the iconic hot dog-themed vehicle into a campsite to coincide with Lollapalooza.
By Dianna Christe • July 17, 2019 -
Halo Top, Bumble dish out frozen treats for National Ice Cream Day
Users can win a free box of Halo Top Pops by swiping through the app's dating and networking sections for a coupon.
By Robert Williams • July 17, 2019 -
Taco Bell, T-Mobile to open co-branded pop-up stores offering free food, merch
Concept stores will feature live DJs and give away exclusive gear and menu items, like a white cherry-flavored T-MoBell Freeze.
By Peter Adams • July 16, 2019 -
Facebook meets bipartisan opposition to Libra cryptocurrency
Congressional grilling arrives amid a growing chorus of criticism from lawmakers and financial authorities.
By Robert Williams • July 16, 2019 -
Busch hides 'Pop Up Schop' somewhere in a national forest
Fans who decipher clues on Twitter and find the secret location could win a lifetime supply of beer.
By Barry Levine • July 16, 2019 -
Snap courts Asian advertisers with renewed Baidu deal
The Chinese tech company again will be Snapchat's representative to advertisers in Greater China, Japan and South Korea.
By Robert Williams • July 16, 2019 -
P&G amplifies call for equal pay, makes financial pledge following World Cup victory
The marketer's Secret brand, a sponsor of the U.S. women's team, ran a full-page ad in The New York Times and said it will donate a symbolic $529,000 to the cause.
By Peter Adams • July 15, 2019 -
Ally Financial plays 'truth or dare' with social-based 'Confessiongrams'
A gamified campaign seeks to remove stress and stigma from discussions about money.
By Robert Williams • July 15, 2019
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