TikTok helps brands join in by integrating third-party apps

Share to TikTok will help creators distribute content among the platform's 800 million users, including 500 million in China.

By Robert Williams • Nov. 4, 2019

Natural Light jabs rival with beer giveaway for Miller Lite 'unfollowers'

The trolling comes amid an acrimonious year of battling ad claims and follows Miller Lite's recent move to go dark on social media.

By Robert Williams • Nov. 4, 2019

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

Espolòn Tequila slings print magazine at pop-up newsstand

To celebrate Day of the Dead, the Campari America brand also ran a satirical obituary for "fake news" in The New York Times.

By Dianna Christe • Nov. 4, 2019

Alaska Airlines rides ocean-powered wave data for 'Swell Deals'

Data from sites that monitor wave conditions around the Hawaiian Islands by the minute will be used to determine the size of flight discounts.

By Dianna Christe • Nov. 4, 2019

Chick-fil-A gaffe gives Popeyes easy marketing fodder amid chicken sandwich's return

A botched email communication around a Sunday holiday — when Chick-fil-A is closed — led to snarky social posts by Popeyes.

By Peter Adams • Nov. 1, 2019

Comic Dive: Halloween Hangover

Halloween isn't just for candy brands, as Budweiser, Burger King and Jägermeister get in on the fun. Now, marketers everywhere must pivot and ready their holiday campaigns.

By John Hazard • Nov. 1, 2019

United Airlines, Airbnb drive interaction with YouTube's direct-response ads

A new ranking of the top direct-response video ads on YouTube reveals that the travel industry saw the highest engagement, with three travel brands featured.

By Robert Williams • Nov. 1, 2019

PepsiCo makes lifestyle brand push with e-commerce fashion hub

House of PepsiCo features apparel and accessories from the company's collaborations with fashion labels from around the world.

By Barry Levine • Nov. 1, 2019

Oscar Mayer revs up NASCAR design challenge on social

The Kraft Heinz-owned brand is giving racing fans a chance to design the paint scheme for its No. 6 Oscar Mayer Ford Mustang.

By Robert Williams • Nov. 1, 2019

Haribo debuts all-gummy video series for IGTV 'micro-bingers'

Chewy Channel features stop-motion animated shows whose entire seasons can be watched in five minutes.

By Robert Williams • Nov. 1, 2019

Goodwill debuts geofenced mobile ads to attract Gen Z

The "Frustrate Copycats" campaign will run on Facebook, Instagram and Pinterest and include print and TV spots.

By Robert Williams • Oct. 31, 2019

Facebook's ad sales jump 28%, while political worries loom

In stark contrast to Facebook's policy, Twitter announced plans to ban political advertising when its rival released its earnings report.

By Robert Williams • Oct. 31, 2019

Land Rover launches US music festival to reintroduce Defender SUV

The brand is leveraging experiential marketing on a grand scale to target luxury adventure travelers with two days of music, off-road driving and more in Coachella Valley. 

By Barry Levine • Oct. 31, 2019

AB InBev's Babe picked as official wine of NFL

This is the first campaign from the canned wine brand, which the beverage giant acquired in full last summer.

By Barry Levine • Oct. 31, 2019

How marketers can connect with Gen Z around social causes

Moving social causes out of the CSR silo and into marketing was a hot topic at a 3BL Media event on Wednesday.

By Chris Kelly • Oct. 31, 2019

Mucinex dares TikTok users to share their 'sickest' Halloween looks

The cough medicine wants people to share their before-and-after looks as they defy colds and prepare to party.

By Robert Williams • Oct. 31, 2019

App Annie: Snapchat, Twitch, Wish top Gen Z's prized platforms

The world's first entirely mobile generation possesses unrivaled social media fluency, making them more guarded about sharing their personal lives online.

By Robert Williams • Oct. 30, 2019

Ketel One sponsors season 2 of Adam Rippon's YouTube series

During each episode of "Break the Ice," the Olympic skater and his guest will take a break from the rink to drink Ketel One martinis.

By Dianna Christe • Oct. 30, 2019

How to navigate social video's growth spurt

YouTube, Facebook, Snapchat and newcomer TikTok offer a breadth of video opportunities, but each has distinct user habits and requires unique strategies for capturing attention.

By Robert Williams • Oct. 30, 2019

Purina seeks dog videos for TV ad during 'The National Dog Show'

Dog lovers can post videos of their pets' excited reactions to Beggin' Strips for a spot in a commercial during the Thanksgiving day tradition.

By Robert Williams • Oct. 29, 2019

CMOs are in a 'desperate fight for survival,' Forrester says

Ultimately, one designated executive will be responsible for everything related to the customer, though there is no guarantee that this will be a CMO.

By Barry Levine • Oct. 29, 2019

Tazo tea and RZA bring overnight camp experience to Staten Island

The Unilever beverage brand is rebooting its immersive series with a focus on mindfulness.

By Barry Levine • Oct. 29, 2019

Popeyes dings Chick-fil-A with Sunday return of sold-out chicken sandwich

New ads indicate the offering — a success driven largely by viral organic marketing — will be a permanent menu fixture moving forward.

By Peter Adams • Oct. 28, 2019

Ad spending growth will accelerate to 6% worldwide in 2020, study says

For the first time, digital advertising is expected to account for more than half of the total.

By Robert Williams • Oct. 28, 2019

Budweiser helps women's soccer league score future sponsors

A short film for the campaign aired on ESPN on Sunday and has raked in more than 1.4 million views on YouTube.

By Dianna Christe • Oct. 28, 2019