Online ad spend will grow more quickly than expected in 2019, Zenith says

Small businesses make up a large part of the growth, following Google and Facebook opening up self-serve tools for these advertisers.

By Erica Sweeney • March 26, 2019

Microsoft, PlayStation boost results with Stories ads on Google AMP

A campaign for Microsoft's Surface Go saw an engagement rate almost five times higher than the industry standard for similar mobile units.

By Robert Williams • March 26, 2019

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

Can't afford to give away cars? 'Surprise-and-delight' campaigns for the rest of us

While some brands go full-on "Oprah" with pricey giveaways, those of more modest means can also build a lasting loyalty strategy, writes Affinio's Tim Burke.

By Tim Burke • March 26, 2019

Nilla Wafers bakes 32-point ad recall jump into social video campaign

Last year's mobile-first effort on Instagram and Facebook reached 11.9 million users around the brand's 50th anniversary.

By Robert Williams • March 25, 2019

Kona Brewing teams with Bleacher Report for March Madness push

The brewer's "Bruddahs" are back in a campaign that includes three TV spots and in-game streaming on March Madness Live.

By Erica Sweeney • March 25, 2019

Warner Bros. transforms 'Shazam!' fans with Snapchat's first voice-activated AR lens

Mimicking the movie, users can say, "OK, Shazam!" to see themselves transformed into the superhero.

By Robert Williams • March 25, 2019

TikTok grosses $75M from virtual currency sales

People use the in-app coins to reward video creators, who can exchange the coins for digital gifts.​

By Robert Williams • March 25, 2019

Report: Absolut sees 2.5x higher engagement with Reddit video ads

The Pernod Ricard vodka brand ran video ads targeting key audiences in subreddits around topics like "funny" and "LGBTQ."

By Erica Sweeney • March 25, 2019

NYC & Company's new CMO talks data, influencers and why the city doesn't market itself

Nancy Mammana also chatted with Marketing Dive about digital initiatives, Hudson Yards and how the city's official tourism body is winning over emerging markets like China.

By Peter Adams • March 25, 2019

Comic Dive: Beer Wars

A Super Bowl campaign has metastasized into dueling ads by MillerCoors and Anheuser-Busch InBev, and even a lawsuit. But are consumers drinking it up?

By John Hazard • March 22, 2019

Turner Sports unveils Instagram AR game for March Madness

Basketball fans can toss busted brackets into a virtual trash can within Instagram Stories.

By Robert Williams • March 22, 2019

Dunkin' and Saucony bring back doughnut-themed running shoe

Last year's Boston Marathon collaboration between the two local brands quickly sold out, prompting them to create a new limited-edition offering.

By Erica Sweeney • March 22, 2019

Hilton rings in 100 years with content series inspired by John Lennon and Yoko Ono's Bed-In

"Room 702" features stories of real employees and how they embody the peaceful message of the couple's famous protest against the Vietnam War.

By Peter Adams , Erica Sweeney • March 22, 2019

Amazon's ad business growth outpaces Google's globally, e-tailer dominates voice

However, WARC predicts Amazon will make $13.9 billion from advertising this year compared to Google's $107.4 billion. 

By Erica Sweeney • March 22, 2019

P&G's SK-II pairs James Corden with Chloë Grace Moretz for bathroom skincare chat

Humorous YouTube clips of the duo tap dancing and creating an ASMR video aim to change how people view skincare.

By Erica Sweeney • March 21, 2019

Burger King sets rivals' ads aflame with AR app

Customers in Brazil win a free Whopper for virtually burning print and billboard ads of competitors like McDonald's.

By Robert Williams • March 21, 2019

Miller Lite reimagines controversial Bud Light ad, provoking a response

As March Madness begins, the beer rivalry gets ugly with the AB InBev brand going on the defensive after Miller Lite launched an expensive series of "competitive" ads.

By Peter Adams • March 20, 2019

Pinterest, Airbnb find brand synergy with co-produced travel guide

The guide includes travel hacks and trends for different types of vacations, and offers insights into what people are searching for on the platforms.

By Erica Sweeney • March 20, 2019

Facebook nixes gender, age and ZIP code for some ad targeting in latest settlement

Housing, employment and credit ads will not be able to use these criteria for targeting, after five lawsuits said they discriminate against certain groups.

By Erica Sweeney • March 20, 2019

McDonald's and La-Z-Boy partner on 'McDelivery Couch' sweepstakes

The promotion for McDelivery with Uber Eats includes a chance to win a decked-out couch for binge-watching.

By Erica Sweeney • March 20, 2019

Instagram launches in-app checkout with 20 major brands

Adidas, Nike, H&M and Kylie Cosmetics are among the names leveraging the feature in closed beta as Instagram continues to elevate its social commerce ambitions. 

By Peter Adams • March 19, 2019

Smirnoff contest solicits pitches to bring Fourth of July parties to life

Videos of fans explaining how they'll serve Smirnoff Red, White & Berry vodka will be shared on the Diageo brand's YouTube channel.

By Erica Sweeney • March 19, 2019

Pressure to take a stand on values extends to B2B companies, study finds

Eight in 10 business leaders would end a relationship based on a vendor's failure to address a values-based issue when a crisis occurs.

By Erica Sweeney • March 19, 2019

Long John Silver's serves up original album, audio coupons for Lent

Twitter engagement for the first song was nearly three-times the benchmark after the seafood chain's campaign kicked off on Ash Wednesday.

By Robert Williams • March 19, 2019

P&G's Bounty teams with BuzzFeed on March Madness videos

Videos starring basketball broadcaster Dick Vitale are available on the brands' social channels.

By Robert Williams • March 19, 2019