Facebook announces Audience Insights API, slideshow enhancements

Facebook's moves comes as the social media platform is looking to help marketers understand how to better reach its users, especially on mobile.

By David Kirkpatrick • June 23, 2016

Facebook inks 140 deals with media, celebrities to bolster live video content

Facebook has seeded its Facebook Live streaming video feature with professional talent after inking contracts with a range of media companies and celebrities.

By David Kirkpatrick • June 22, 2016

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

Twitter, Vine extend video lengths to 140 seconds

It's not yet clear how users on Vine, long known for its iconic six second video limit, will react to the new format.

By David Kirkpatrick • June 22, 2016

Instagram reaches 500M users

Instagram also boasts 300 million daily active users, with the vast majority of its users coming from outside the U.S.

By David Kirkpatrick • June 22, 2016

4 views: What the Microsoft-LinkedIn deal means for marketers

Microsoft caught the marketing world by surprise by spending $26 billion to purchase B2B platform LinkedIn. Marketing Dive found out what 4 industry players had to say about the deal.

By David Kirkpatrick • June 21, 2016

Study: One-third of 16-34 year-olds are social media influencers

Social influencers have emerged as powerful channels for marketers, but measurement is a challenge.

By David Kirkpatrick • June 21, 2016

Twitter bets on machine learning with Magic Pony acquisition

An investor in the machine learning company says the acquisition is primarily driven by Twitter's video strategy, but also hints at the platform's ambitions in virtual reality and augmented reality. 

By David Kirkpatrick • June 21, 2016

Tumblr to launch live video today

Joining a growing trend on social media, Tumblr has been enigmatically teasing a new live video feature.

By David Kirkpatrick • June 21, 2016

Facebook to start clearly marking branded Instant Articles as native ads

Native ad formats have blurred the line between branded and editorial content, and Facebook now hopes to better distinguish between those two types of content with this latest move.

By David Kirkpatrick • June 20, 2016

Study: 59% of readers will share this link on social media without actually reading it

After tracking shares and clicks of five major news sources during a month, researchers found that more users shared the news than actually clicked on it — by a wide margin.

By David Kirkpatrick • June 20, 2016

Facebook to launch new mobile tools for marketers

With the features launching at Cannes Lions this week, Facebook marketers will soon be able to create and launch ad campaigns with nothing more than a smartphone. 

By David Kirkpatrick • June 20, 2016

Twitter rolls out live video button

In the wake of Facebook's ambitious push into live video, Twitter is moving to emphasize live video and integrate its Periscope offering on the microblogging social platform.

By David Kirkpatrick • June 20, 2016

Forecast: Native social ads are grabbing more mobile advertising dollars

Research from BIA/Kelsey found that native social ad spending is on the rise and its share of location-targeted mobile ads projected to increase from the current 20% to 28% by 2020.

By David Kirkpatrick • June 17, 2016

Research: Visual content drives social media engagement

Producing quality visual content is vital in maximizing engagement on social media platforms — and essential to reaching audiences on platforms such as Snapchat, Instagram and Pinterest.

By David Kirkpatrick • June 16, 2016

Twitter enables brands to target ads based on emojis

By making emoji usage an ad targeting option, Twitter is essentially turning emojis into keywords.

By David Kirkpatrick • June 16, 2016

Facebook VP predicts platform 'will be definitely mobile' and 'probably all video' in 5 years

Bullish on video, Facebook is seeing a decline in text, a trend reinforced by the mainstream use of emojis, images, GIFs, videos and other rich media on social platforms. 

By David Kirkpatrick • June 16, 2016

Snapchat partners with Oracle to prove its ads drive store sales

After a slow start in rolling out ad measurement options to the fast-growing social platform, Oracle now becomes Snapchat’s 10th measurement partner in the last 12 months. 

By David Kirkpatrick • June 16, 2016

Facebook's new ad tools track retail store visits and purchases

Many retailers have been struggling to connect offline and online channels, and Facebook's new ad features should help marketers bridge that gap. 

By David Kirkpatrick, Daphne Howland • June 15, 2016

Pinterest launches new ad targeting tools, including visitor retargeting

Marketers have three new targeting options on Pinterest: retargeting website visitors, lookalike targeting and comparing customer lists to new Pinterest users.

By David Kirkpatrick, Davide Savenije • June 15, 2016

Snapchat launches highly-anticipated ad partner program and API

Snapchat's latest moves should make it an even more attractive outlet for advertising dollars and help marketers reach its highly-coveted user base. 

By David Kirkpatrick • June 14, 2016

Microsoft to buy LinkedIn for $26.2B

Where LinkedIn goes from here is the subject of much speculation — and interest for marketers.

By Naomi Eide, Davide Savenije • June 13, 2016

Facebook rolls out 360 degree photos in news feeds

The feature allows Facebook users to upload a series of photos that the platform will stitch into a 360 degree image.

By David Kirkpatrick • June 13, 2016

eMarketer: Snapchat's user base to grow 27% this year, beating Twitter and Pinterest

Snapchat’s growth outpaces the mobile messaging category overall, and it will pass Twitter and Pinterest in users by eMarketer’s reckoning of the metric.

By David Kirkpatrick • June 13, 2016

Under Armour's new Steph Curry 'Chef' shoe gets roasted on social media

Under Armour's bid to rival Nike in the athletic footwear market took a hit after its latest shoe release was widely panned. 

By David Kirkpatrick • June 13, 2016

Study: Agencies choosing Instagram over Twitter for social campaigns

According to research from Comcast’s Strata unit, Facebook’s Instagram has become a more desirable social media channel for advertising than Twitter.

By David Kirkpatrick • June 13, 2016