Martin Sorrell talks Twitter past, present and future with Jack Dorsey

The WPP head questioned Dorsey on the company’s current shortcomings and potential course corrections at DMEXCO’s opening talk.  

By Peter Adams • Sept. 19, 2016

Twitter's NFL live streaming debut is a hit — except with ad blockers

The first big test of the social media platform's live video streaming ambitions was a success. But that doesn't mean it didn't go off without a hitch. 

By Davide Savenije • Sept. 16, 2016

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Top 5 stories from Marketing Dive

From the continued rise of artificial intelligence to the emergence of new digital channels, here's a look at key trends driving marketing in 2026.

By Marketing Dive staff

Twitter's new customer service tools enable brands to offer support

The micro-blogging platform continues to reinvent itself by expanding brands' customer service options.

By David Kirkpatrick • Sept. 16, 2016

Domino's rolls out pizza ordering via new Facebook Messenger bot

Domino's already offers its customers unique ways to order pizza, such as via a texted emoji, with its latest option adding conversational commerce on Facebook’s Messenger app.

By David Kirkpatrick • Sept. 16, 2016

Study: Automobile shoppers increasingly turn to social media

The J.D. Power 2016 New Autoshopper Study found 22% of new car buyers are using social media as an information resource, up from 16% last year.

By David Kirkpatrick • Sept. 16, 2016

Twitter lands on several TV streaming services, expanding audience reach

The new apps are available for Amazon Fire TV, Apple TV and Xbox One and come in time for Twitter’s live streaming of NFL games.

By David Kirkpatrick • Sept. 15, 2016

YouTube launches Community tab for creators

The new feature furthers the video platform's social component in a bid to elevate user engagement with content creators. 

By David Kirkpatrick • Sept. 14, 2016

Twitter will roll out expanded tweets on September 19

Twitter is changing the way it counts its iconic 140 character limit.

By David Kirkpatrick • Sept. 14, 2016

Snapchat launches three new ad targeting tools

After years of frustrating marketers with very limited ad targeting options, Snapchat is now offering a variety of ways to target its users.

By David Kirkpatrick • Sept. 14, 2016

Instagram allows all users to blacklist keywords in comments

After allowing brands to moderate comments on the app earlier this summer, the social platform is now rolling out the feature for everyone. 

By David Kirkpatrick • Sept. 13, 2016

Facebook launches in-app payments for Messenger

The social media giant is making its signature messaging app more friendly for marketers and brands.

By David Kirkpatrick • Sept. 13, 2016

Study: Over 60% of B2C CMOs can't quantify value of social media

Better measurement and more consistent metrics across different platforms could help marketers quantify the value of their social media campaigns.

By David Kirkpatrick • Sept. 12, 2016

Facebook goes global with Lookalike Audiences ad targeting tool

Facebook advertisers can now upload lists of existing customer to find similar users abroad. 

By David Kirkpatrick • Sept. 12, 2016

Dos Equis announces new 'most interesting man in the world'

The campaign will roll out with interactive elements combining TV and social media to get viewers engaged, including Snapchat interactions.

By David Kirkpatrick • Sept. 9, 2016

Facebook enables brands to cross-post videos produced by publishers

The latest change will allow publishers to create videos for brands and then cross-post those videos to the brands’ Page without the brand having to upload the video themselves.

By David Kirkpatrick • Sept. 9, 2016

LinkedIn rolls out conversion metrics for sponsored content and text ads

Before the announcement, LinkedIn advertisers relied on third parties to provide conversion tracking on the platform. 

By David Kirkpatrick • Sept. 9, 2016

Study: Marketers spend 12% of budgets on social media

While social media marketing was all about organic reach in years past, Facebook and other platforms have pushed brands into focusing more on advertising. 

By David Kirkpatrick • Sept. 9, 2016

Apple plans app store for iMessage

The new iMessage app store will give marketers and brands direct access to the messaging app’s nearly one billion users.

By David Kirkpatrick • Sept. 9, 2016

Groups press FTC to crack down on Instagram influencer marketing

The practice has largely been left unregulated until now, with many endorsers not disclosing they are being paid. 

By David Kirkpatrick • Sept. 8, 2016

Snapchat cuts daily local Stories for cities, shifts focus to live events

A strategy geared toward live sporting events would put Snapchat in direct competition with Twitter.

By David Kirkpatrick • Sept. 8, 2016

Social media users lash out at Victoria's Secret latest ad campaign

The backlash comes at a time when the advertising industry is plagued by concerns over sexism.

By David Kirkpatrick • Sept. 7, 2016

eMarketer predicts Snapchat ad revenue will nearly triple next year

Recent moves to attract advertisers are set to pay off for Snapchat. 

By David Kirkpatrick • Sept. 7, 2016

Report: 66% of social video advertisers plan to run campaigns on Facebook

Facebook appears to be winning the battle for video advertisers with its social competitors.

By David Kirkpatrick • Sept. 7, 2016

Younger users comment on news via social, older users prefer publisher sites

Understanding the generational divide in how internet users consume online content is key for marketers. 

By David Kirkpatrick • Sept. 6, 2016

Twitter enables brands to partner with live video creators

Twitter is quickly becoming a major player in live streaming video content — and now it's hoping to get brands in on the action. 

By David Kirkpatrick • Sept. 6, 2016