Study: 82% of mobile sharing is through 'dark social'

Dark social is considered email, messaging and texting and was given the moniker because it is social sharing, but the medium isn’t trackable for social marketing campaign purposes.

By David Kirkpatrick • June 10, 2016

Snapchat adds Moat as measurement partner

The messaging app’s internal data indicates two-thirds of the videos its users watch, including video ads, are viewed with the sound on.

By David Kirkpatrick • June 10, 2016

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

IAB: Q1 US ad spend reaches record $15.9B high

The Q1 ad revenue figure represents a 21% year-over-year increase, the largest quarterly boost in over four years.

By David Kirkpatrick • June 10, 2016

It's a mobile-first world: Why marketers would be smart to make the leap

However, per Mary Meeker's latest Internet Trends report, not all marketers have gotten the message, which is contributing to a $22 billion gap in ad spending.

By David Kirkpatrick • June 9, 2016

Study: 94% of women actively engage with brands online

Research from Influenster found that women are active in online brand engagement with 31% engaging daily with brands on at least two social media platforms.

By David Kirkpatrick • June 9, 2016

Twitter rolls out Insiders online focus group for marketers

Twitter Insiders is a program that includes more than 12,000 users who participate as a virtual panel for research studies.

By David Kirkpatrick • June 9, 2016

GE set to kick off Olympics-based 'Drone Week'

This year’s Drone Week will begin on June 13 and will feature live content filmed from drones that spotlights GE technology involved with the Summer Olympics.

By David Kirkpatrick • June 8, 2016

Social Bluebook helps brands budget for influencer campaigns

The search function is designed to help marketers evaluate how much influencers should be paid for branded content and other custom influencer marketing.

By David Kirkpatrick • June 8, 2016

Snapchat revamps Discover to boost publisher views

Design changes to the app include allowing users to subscribe to individual publishers on Discover and a fresh tiled look to the portal.

By David Kirkpatrick • June 8, 2016

Native ads come to chat app Viber

As chat apps continue to gain traction, what they will need to do to lure marketers is set themselves apart from the competition.

By David Kirkpatrick • June 7, 2016

Univision, Fox Sports turn to Twitter to stream Copa America highlights

Twitter may be facing investor questions, but it remains one of the go-to social media outlets for sports.This particular campaign falls under the Twitter Amplify advertising unit.

By David Kirkpatrick • June 7, 2016

11 takeaways for marketers from Mary Meeker's 2016 Internet Trends report

The highly-anticipated report points toward a mobile-first, data-rich and video-heavy future for online advertising.

By Natalia Angulo • June 6, 2016

Twitter is testing carousel ads in promoted tweets

Carousel ads are a popular format on Instagram and Facebook, and now Twitter is getting into the act by letting marketers promote multiple tweets with one ad.

By David Kirkpatrick • June 6, 2016

Facebook's new algorithm causing publishers to reach 42% fewer people

Research by SocialFlow found that stories posted to Facebook reached an average of 68,000 users in May compared to 117,000 in January.

By David Kirkpatrick • June 6, 2016

Twitter releases new automation tools for pre-roll video ads

The new tool supports Video Ad Serving Templates (VAST) through Twitter API partners and allows marketers to serve pre-roll ads of any length in front of premium mobile videos.

By David Kirkpatrick • June 3, 2016

How Coke and Nestle are reaching global users via Facebook's Slideshow

Facebook’s Slideshow feature was designed for mobile users in low bandwidth areas, such as emerging markets, where video ads are too data intensive.

By David Kirkpatrick • June 3, 2016

Snapchat edges past Twitter in daily users

Driven by its active and young user base, Snapchat has moved from upstart to major player in social media.

By David Kirkpatrick • June 3, 2016

Snapchat is redesigning its Discover portal to attract more viewers

The Discover portal is reportedly getting a redesign that has been described as similar to a newsstand with magazine-like cover images rather than media logo icons.

By David Kirkpatrick • June 2, 2016

Instagram is considering content revenue sharing

In order to drive more content creation for the platform, Instagram is weighing introducing a revenue sharing model for news, sports and celebrity content.

By David Kirkpatrick • June 2, 2016

Mary Meeker's Internet Trends report points to video's social media dominance

Meeker's annual Internet Trends report, released Wednesday, showed overall slowed growth of the internet and revealed messaging apps could possibly replace the home screen.

By David Kirkpatrick • June 2, 2016

Study: Interactive media taking over content marketing

Research from TeamPeople on U.S. audiovisual executives found that content marketing, internal brand promotion and paid social media campaigns are the top-cited areas for interactive media.

By David Kirkpatrick • June 1, 2016

Instagram now allows for business accounts

In a long-anticipated move, Instagram has taken another step to becoming more like parent company Facebook by adding business accounts.

By David Kirkpatrick • June 1, 2016

Publishers on Facebook seeing declines in non-video content engagement

Research by analytics firm NewsWhip found that while Facebook continues to emphasize video, other content posted by media companies has been facing lowered engagement over the last few months.

By David Kirkpatrick • June 1, 2016

Facebook opens its Audience Network ad platform to non-logged in viewers

The social media giant is now allowing marketers to reach all viewers who visit websites in the Audience Network platform.

By David Kirkpatrick • May 31, 2016

Study: Most Facebook users aren't clicking on the 'Reactions' buttons

The social giant earlier this year rolled out its expansion of the "like" button with five more emotion-based icons called "reactions," but new researsh shows 97% of users still just click on the iconic thumbs up.

By David Kirkpatrick • May 27, 2016