Twitter rolls out Brand Hub, a new analytics tool

With Brand Hub, Twitter gives marketers insight into conversations and sentiment about their brand, and investors a glimpse of what's to come before reporting earnings Tuesday afternoon.

By David Kirkpatrick • Oct. 27, 2015

The first Promoted Moments campaign on Twitter ran this weekend

Twitter’s Moments feature is only two weeks old, but it has already hosted its first ad campaign.

By David Kirkpatrick • Oct. 26, 2015

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

YouTube's ad supported channels have spiked 471% over the last year

Right before the launch of YouTube Red, an ad-free subscription service, analytics firm OpenSlate found ad supported channels on YouTube have increased from 146,755 to 837,738 in the U.S over the last year.

By David Kirkpatrick • Oct. 23, 2015

Twitter is beta testing in-app native video ads

At Twitter’s Flight developer conference, the social media company also announced features to help brands manage customer service functions.

By David Kirkpatrick • Oct. 23, 2015

On Facebook, lightning bolts on articles signal optimized reading

Facebook has expanded its publisher roster for Instant Articles, but faces mounting competition from Google and Twitter’s Accelerated Mobile Pages project and the Snapchat Discover portal.

By David Kirkpatrick • Oct. 22, 2015

YouTube Red, its paid ad-free service, officially launching next week

YouTube Red subscribers to get ad-free access to the video library, offline downloads and a subscription to Google Play Music.

By David Kirkpatrick • Oct. 22, 2015

U.S. digital advertising at record high in first half of 2015: IAB

The $27.5 billion in digital ad spending in the first half of the year set a record going back almost 20 years since the Interactive Advertising Bureau started tracking the figure.

By David Kirkpatrick • Oct. 22, 2015

CNN makes a bid for millennials with Facebook-first video site

CNN’s new video site, Great Big Story, is the media giant's latest attempt at attracting a young and intellectual audience for advertisers.

By David Kirkpatrick • Oct. 21, 2015

Mashable's new tool measures viral content across channels

Mashable's Knowledge Graph serves as a tool that tracks branded content across multiple channels, including email and texting, for viral sharing.

By David Kirkpatrick • Oct. 21, 2015

Coca-Cola dives into Snapchat marketing

While 60% to 70% of Snapchat users tend to turn off an ad just three seconds in, Coca-Cola found a way to hook consumers for full 10-second spots at a completion rate of 54%.

By Carolyn Heneghan • Oct. 20, 2015

Facebook's carousel ads are already outpacing other ad formats

Kinetic Social research found Facebook’s carousel ads are outperforming clickthrough rates on other ad formats, driving ten times more traffic to advertiser websites.

By David Kirkpatrick • Oct. 20, 2015

WeChat is brands' inroad into China

With WeChat, brands have access to its 600 million monthly active users within the Chinese market and some overseas territories.

By David Kirkpatrick • Oct. 19, 2015

Gaming companies have taken to Instagram

Instagram’s advertiser base has moved beyond fashion as gaming companies line up to test out the app's visual marketing capabilities.

By David Kirkpatrick • Oct. 19, 2015

Twitter to start offering conversion metrics for ads

The latest update from Twitter for its advertisers, conversion lift reports, will offer metrics on ad performance toward business outcomes.

By David Kirkpatrick • Oct. 16, 2015

Chobani to launch Snapchat campaign for college football fans

This is the first time Chobani has created content specifically for a Snapchat story, College Game Day Live.

By Carolyn Heneghan • Oct. 16, 2015

Facebook is most popular among B2C content marketers, but not so effective

Even though 94% of B2C marketers use Facebook for content distribution, only 66% consider it effective.

By David Kirkpatrick • Oct. 15, 2015

Nestle goes to YouTube for first online show

For Nestle's first online show, “Bake My Day,” the spot will feature YouTube influencer Ashley Adams.

By David Kirkpatrick • Oct. 15, 2015

Snapchat shutters original content on Discover portal

After removing its original content channel, Snapchat gave the slot to Refinery29.

By David Kirkpatrick • Oct. 14, 2015

Facebook is testing a dedicated video channel

Facebook’s new video tab is a move to more directly compete with YouTube for eyeballs and ad dollars.

By David Kirkpatrick • Oct. 14, 2015

Increasing audience engagement top social media objective: Study

The latest research from Ascend2 found that most marketers use social media for brand awareness and increasing engagement.

By David Kirkpatrick • Oct. 14, 2015

Refinery29 joins growing list of Snapchat Discover publishers

The roster of publishers has reached 15, up from the original 11. 

By David Kirkpatrick • Oct. 13, 2015

Facebook to test dedicated shopping feed

The social media giant's new e-commerce feature is an immersive ad unit for retailers to showcase catalogs of products.

By David Kirkpatrick • Oct. 13, 2015

Snapchat influencer campaign for Star Wars toy gets 10M views in 24 hours

Toymaker Sphero ran a Snapchat campaign with five influencers that helped sell out its new toy in hours.

By David Kirkpatrick • Oct. 12, 2015

LinkedIn adds scoring metric to its Sales Navigator

The new LinkedIn Sales Navigator metric will allow salespeople to benchmark performance.

By David Kirkpatrick • Oct. 9, 2015

Twitter expands advertising units to pre-roll video ads

Pre-roll video ads on Twitter will allow publishers to make money off of video content.

By David Kirkpatrick • Oct. 9, 2015