Facebook's 'dislike' button is a group of emojis called 'Reactions'

Marketers can breathe easy — Facebook is rolling out "Reactions," a group of emojis that will sit alongside the "like" button, rather than an outright "dislike" option.

By David Kirkpatrick • Oct. 9, 2015

Facebook's Lead Ads streamline lead gen on mobile

Lead generation through online forms is difficult at best on mobile devices, but Facebook has an answer.

By David Kirkpatrick • Oct. 8, 2015

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Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

72% of U.S. marketers look to spend budgets on Instagram: Study

Recent research found that U.S. marketers see Instagram as the most attractive fast-growing platform for advertising, followed by other visual social media networks including Pinterest and Snapchat.

By David Kirkpatrick • Oct. 8, 2015

Cisco to use Vine for storytelling campaign

Cisco Systems is no stranger to Vine, having used the platform for stats and tech information, but it’s now seeking to reach tech influencers via a storytelling campaign.

By David Kirkpatrick • Oct. 8, 2015

Google's Accelerated Mobile Pages Project becomes a bit more clear

Google and Twitter are working together on an open-source project to deliver cached mobile webpages quickly, similar to Facebook’s Instant Articles.

By David Kirkpatrick • Oct. 8, 2015

Twitter to test 'Promoted Moments' in coming weeks

Moments is arguably the biggest product change Twitter has made since adding images to tweets.

By Natalia Angulo • Oct. 7, 2015

Diesel goes big in mobile programmatic ads for fall campaign

For its fall campaign Diesel is opting to target its millennial audience on Shazam and Tinder rather than Facebook and Twitter.

By David Kirkpatrick • Oct. 7, 2015

Twitter launches Moments, its curated news experience

The social site hopes the new feature, also known as Project Lightning, is the answer to its slow user growth. 

By Natalia Angulo • Oct. 6, 2015

Facebook expands Suggested Video to more mobile users' feeds

The feature allows users to click on a video on their new feed and be led to a collection of all of that publisher’s videos along with related clips.

By David Kirkpatrick • Oct. 6, 2015

Snapchat Discover publishers look to other social sites to lure users

Featured publishers on Snapchat Discover are switching out their respective Twitter and Facebook avatars with Snapchat QR codes that sign users up for their Snapchat Story.

By David Kirkpatrick • Oct. 6, 2015

What Jack Dorsey as CEO means for Twitter's future

Twitter announced on Monday that it is bringing back Jack Dorsey as it's CEO and bumping up Adam Bain to COO – industry insiders say the combination is the kick the microblogging site needs get out of its funk.

By Natalia Angulo • Oct. 6, 2015

Movable Ink, Curalate join forces to mix social imagery, email

The partnership between Movable Ink and Curalate puts social media images into real-time email content.

By David Kirkpatrick • Oct. 5, 2015

Twitter names Jack Dorsey new permanent chief executive

Twitter early on Monday officially named Jack Dorsey as chief executive. Dorsey will also continue to serve as CEO of Square. While he will remain on the board for Twitter, he will step down as its chairman.

By Natalia Angulo • Oct. 5, 2015

Gilt Groupe goes social with Brand Networks

In an effort to consolidate social media marketing, Gilt Groupe went all in with Brand Networks Platform.

By David Kirkpatrick • Oct. 5, 2015

Dispatches from Ad Week 2015: Zeroing in on people-based marketing

Talk turned to people-based marketing during the second half of Ad Week, as chatter about advertising’s mobile future sparked questions regarding metrics.

By Natalia Angulo • Oct. 2, 2015

NBCUniversal inks deal with YouTube to sell ads on its videos

Most major media companies have avoided advertising on YouTube due to the video-sharing network's standard revenue sharing terms.

By David Kirkpatrick • Oct. 1, 2015

Facebook wants marketers to rethink viewability standards

The social giant claims relative scroll speed is more important than time in view for ads.

By David Kirkpatrick • Oct. 1, 2015

Report: Twitter to name Jack Dorsey as permanent CEO

Anonymous sources told Re/Code an official announcement could come as soon as Thursday.

By David Kirkpatrick • Oct. 1, 2015

Twitter rolls out 'buy now' button to major e-commerce platforms

The move will help retailers leverage the social network for their marketing efforts.

By Kelsey Lindsey • Sept. 30, 2015

Report: Twitter may break 140 character limit on tweets

The latest product under development by Twitter will let users send tweets that are longer than its long-held 140 character limit

By David Kirkpatrick • Sept. 30, 2015

Facebook's new 'old school' ad product targets big brands' TV dollars

The social platform is using Nielsen’s panel-based measurement system for videos ads and in-app polls to attract traditional TV budgets. 

By David Kirkpatrick • Sept. 29, 2015

Agency execs: Millennials are changing the rules of marketing

“Everything you know about advertising — chuck it," said a media agency exec.

By David Kirkpatrick • Sept. 29, 2015

Agency exec: Influencers can rival traditional publishers for marketers

Influencer marketing is still going through growing pains, but it is effective

By David Kirkpatrick • Sept. 28, 2015

Mobile app advertisers now have video ad option on Twitter

Twitter’s mobile users are watching a lot of video and now mobile app marketers can purchase video ads with an app download call-to-action on the social media platform.

By David Kirkpatrick • Sept. 25, 2015

360 degree video hits the Facebook News Feed

The first brands to take advantage of Facebook’s 360 degree video include Star Wars, SNL and GoPro.

By David Kirkpatrick • Sept. 25, 2015