Zynga opens up internal shop Studio E to help it drum up user interest

Five years ago, Farmville and CafeWorld were big, but now that Facebook’s user base has gone mobile, not so much.

By David Kirkpatrick • Nov. 9, 2015

Facebook looks to lure advertisers using mobile users' location data

Brick-and-mortar businesses will be able to target potential shoppers in and around stores with Facebook's latest ad offering: up-to-date geolocated demographics for targeted ads.

By David Kirkpatrick • Nov. 6, 2015

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Top 5 stories from Marketing Dive

From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

Booking.com wants to help Facebook improve its direct response ads

Booking.com is the largest spender on Google advertising, and would like for Facebook to improve its direct response game.

By David Kirkpatrick • Nov. 6, 2015

Facebook is launching its standalone news app next week

Notify, Facebook’s new standalone news app, will include content from media partners including Vogue, CBS, CNN and the Washington Post.

By David Kirkpatrick • Nov. 5, 2015

With eyes on mobile and video, Facebook hits 1B daily active users

The social media company reported that a whopping 78% of its ad revenue comes from mobile. 

By Natalia Angulo • Nov. 5, 2015

Only 7% of marketers say creative assets are helping hit marketing goals: Survey

Research from Curalate and the Internet Marketing Association on how brands leverage images in their marketing also found most marketers want to tie visual content to specific channels.

By David Kirkpatrick • Nov. 4, 2015

Pinterest adds ecommerce feature 'Buyable Pins' to Android

Pinterest rolled out Buyable Pins on iOS this summer and has finally included the feature on Android devices as well.

By David Kirkpatrick • Nov. 4, 2015

Twitter replaces 'favorites' with 'likes' in bid for new users

The social media giant said the changes will make the user experience "easier and more rewarding," especially for newcomers.

By Davide Savenije • Nov. 3, 2015

YouTube pushes shoppable ads for product reviews and 'unboxing' videos

The holiday shopping season is here — and so are YouTube's clickable in-video ads. 

By David Kirkpatrick • Nov. 3, 2015

Report: Snapchat in talks to rewrite its ad rules

The changes would increase the number of sponsorships on Discover media channels and the frequency at which users are served ads.

By David Kirkpatrick • Nov. 3, 2015

Instagram is testing a live events feature, offering self-serve carousel ads

Instagram tested out a curated live events feed over the weekend, similar to the new Twitter Moments. Separately, marketers will also soon be able to buy carousel ads on Instagram.

By David Kirkpatrick • Nov. 2, 2015

'The Peanuts Movie' is the first to test Snapchat's new Sponsored Lens

Snapchat sold its first Sponsored Lens ad to Twentieth Century Fox to promote the upcoming "Peanuts Movie" on Halloween.

By David Kirkpatrick • Nov. 2, 2015

Facebook unveils 'video light' ad unit called Slideshow

Facebook’s latest ad offering is designed to create a video-ad like experience and is geared for areas with slow or unreliable mobile connections in emerging markets.

By David Kirkpatrick • Oct. 30, 2015

Twitter runs second-ever TV ad during World Series, and more are coming

Twitter's television ad during the first game of the World Series is part of a large-scale campaign promoting its new Moments feature, and the firm behind the spot says to expect others in the coming weeks.

By David Kirkpatrick • Oct. 29, 2015

Twitter's user growth stalls as analysts question future plans

Twitter shares reacted poorly to the earnings report, while Dorsey asked investors for patience to show meaningful user growth.

By Natalia Angulo • Oct. 28, 2015

Chute announces new visual search tools for social media

Chute, a visual UGC marketing firm, released tech that detects photos on social media, and a photo and video search engine for social content.

By David Kirkpatrick • Oct. 28, 2015

70% of SMBs plan to focus on social media holiday promotions: Bigcommerce

A recent survey by Bigcommerce found that not only do a majority of small business retailers plan to carry out holiday promotions on social media, 45% plan to spend on social media ads.

By Natalia Angulo • Oct. 27, 2015

James Bond gets his own Snapchat Discover channel

“Spectre,” the newest James Bond film, is the first brand to get its own Snapchat Discover portal channel.

By David Kirkpatrick • Oct. 27, 2015

Yahoo's NFL livestream went off without a glitch, averaging 2.36M viewers

Overall the first online stream of an NFL game was considered a success, although viewership was lower than broadcast games and most top sponsors didn’t take part in the experiment.

By David Kirkpatrick • Oct. 27, 2015

Twitter rolls out Brand Hub, a new analytics tool

With Brand Hub, Twitter gives marketers insight into conversations and sentiment about their brand, and investors a glimpse of what's to come before reporting earnings Tuesday afternoon.

By David Kirkpatrick • Oct. 27, 2015

The first Promoted Moments campaign on Twitter ran this weekend

Twitter’s Moments feature is only two weeks old, but it has already hosted its first ad campaign.

By David Kirkpatrick • Oct. 26, 2015

YouTube's ad supported channels have spiked 471% over the last year

Right before the launch of YouTube Red, an ad-free subscription service, analytics firm OpenSlate found ad supported channels on YouTube have increased from 146,755 to 837,738 in the U.S over the last year.

By David Kirkpatrick • Oct. 23, 2015

Twitter is beta testing in-app native video ads

At Twitter’s Flight developer conference, the social media company also announced features to help brands manage customer service functions.

By David Kirkpatrick • Oct. 23, 2015

On Facebook, lightning bolts on articles signal optimized reading

Facebook has expanded its publisher roster for Instant Articles, but faces mounting competition from Google and Twitter’s Accelerated Mobile Pages project and the Snapchat Discover portal.

By David Kirkpatrick • Oct. 22, 2015

YouTube Red, its paid ad-free service, officially launching next week

YouTube Red subscribers to get ad-free access to the video library, offline downloads and a subscription to Google Play Music.

By David Kirkpatrick • Oct. 22, 2015