U.S. digital advertising at record high in first half of 2015: IAB

The $27.5 billion in digital ad spending in the first half of the year set a record going back almost 20 years since the Interactive Advertising Bureau started tracking the figure.

By David Kirkpatrick • Oct. 22, 2015

CNN makes a bid for millennials with Facebook-first video site

CNN’s new video site, Great Big Story, is the media giant's latest attempt at attracting a young and intellectual audience for advertisers.

By David Kirkpatrick • Oct. 21, 2015

Explore the Trendline➔

Top 5 stories from Marketing Dive

From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

Mashable's new tool measures viral content across channels

Mashable's Knowledge Graph serves as a tool that tracks branded content across multiple channels, including email and texting, for viral sharing.

By David Kirkpatrick • Oct. 21, 2015

Coca-Cola dives into Snapchat marketing

While 60% to 70% of Snapchat users tend to turn off an ad just three seconds in, Coca-Cola found a way to hook consumers for full 10-second spots at a completion rate of 54%.

By Carolyn Heneghan • Oct. 20, 2015

Facebook's carousel ads are already outpacing other ad formats

Kinetic Social research found Facebook’s carousel ads are outperforming clickthrough rates on other ad formats, driving ten times more traffic to advertiser websites.

By David Kirkpatrick • Oct. 20, 2015

WeChat is brands' inroad into China

With WeChat, brands have access to its 600 million monthly active users within the Chinese market and some overseas territories.

By David Kirkpatrick • Oct. 19, 2015

Gaming companies have taken to Instagram

Instagram’s advertiser base has moved beyond fashion as gaming companies line up to test out the app's visual marketing capabilities.

By David Kirkpatrick • Oct. 19, 2015

Twitter to start offering conversion metrics for ads

The latest update from Twitter for its advertisers, conversion lift reports, will offer metrics on ad performance toward business outcomes.

By David Kirkpatrick • Oct. 16, 2015

Chobani to launch Snapchat campaign for college football fans

This is the first time Chobani has created content specifically for a Snapchat story, College Game Day Live.

By Carolyn Heneghan • Oct. 16, 2015

Facebook is most popular among B2C content marketers, but not so effective

Even though 94% of B2C marketers use Facebook for content distribution, only 66% consider it effective.

By David Kirkpatrick • Oct. 15, 2015

Nestle goes to YouTube for first online show

For Nestle's first online show, “Bake My Day,” the spot will feature YouTube influencer Ashley Adams.

By David Kirkpatrick • Oct. 15, 2015

Snapchat shutters original content on Discover portal

After removing its original content channel, Snapchat gave the slot to Refinery29.

By David Kirkpatrick • Oct. 14, 2015

Facebook is testing a dedicated video channel

Facebook’s new video tab is a move to more directly compete with YouTube for eyeballs and ad dollars.

By David Kirkpatrick • Oct. 14, 2015

Increasing audience engagement top social media objective: Study

The latest research from Ascend2 found that most marketers use social media for brand awareness and increasing engagement.

By David Kirkpatrick • Oct. 14, 2015

Refinery29 joins growing list of Snapchat Discover publishers

The roster of publishers has reached 15, up from the original 11. 

By David Kirkpatrick • Oct. 13, 2015

Facebook to test dedicated shopping feed

The social media giant's new e-commerce feature is an immersive ad unit for retailers to showcase catalogs of products.

By David Kirkpatrick • Oct. 13, 2015

Snapchat influencer campaign for Star Wars toy gets 10M views in 24 hours

Toymaker Sphero ran a Snapchat campaign with five influencers that helped sell out its new toy in hours.

By David Kirkpatrick • Oct. 12, 2015

LinkedIn adds scoring metric to its Sales Navigator

The new LinkedIn Sales Navigator metric will allow salespeople to benchmark performance.

By David Kirkpatrick • Oct. 9, 2015

Twitter expands advertising units to pre-roll video ads

Pre-roll video ads on Twitter will allow publishers to make money off of video content.

By David Kirkpatrick • Oct. 9, 2015

Facebook's 'dislike' button is a group of emojis called 'Reactions'

Marketers can breathe easy — Facebook is rolling out "Reactions," a group of emojis that will sit alongside the "like" button, rather than an outright "dislike" option.

By David Kirkpatrick • Oct. 9, 2015

Facebook's Lead Ads streamline lead gen on mobile

Lead generation through online forms is difficult at best on mobile devices, but Facebook has an answer.

By David Kirkpatrick • Oct. 8, 2015

72% of U.S. marketers look to spend budgets on Instagram: Study

Recent research found that U.S. marketers see Instagram as the most attractive fast-growing platform for advertising, followed by other visual social media networks including Pinterest and Snapchat.

By David Kirkpatrick • Oct. 8, 2015

Cisco to use Vine for storytelling campaign

Cisco Systems is no stranger to Vine, having used the platform for stats and tech information, but it’s now seeking to reach tech influencers via a storytelling campaign.

By David Kirkpatrick • Oct. 8, 2015

Google's Accelerated Mobile Pages Project becomes a bit more clear

Google and Twitter are working together on an open-source project to deliver cached mobile webpages quickly, similar to Facebook’s Instant Articles.

By David Kirkpatrick • Oct. 8, 2015

Twitter to test 'Promoted Moments' in coming weeks

Moments is arguably the biggest product change Twitter has made since adding images to tweets.

By Natalia Angulo • Oct. 7, 2015