Imgur gives brands, marketers a pipeline to millennial males

Imgur, sometimes called “Pinterest for guys,” has a largely millennial and male audience of which marketers are beginning to take note.

By David Kirkpatrick • Sept. 23, 2015

Facebook has added new features for marketers, the 'dislike' button isn't one

Facebook’s almost one billion active daily users have long-requested a "dislike" button. They’re about to get some version of that feature, and marketers are waiting to see what it’s going to look like with fingers crossed.

By David Kirkpatrick • Sept. 22, 2015

Explore the Trendline➔

Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

TapInfluence automates connecting brands and social media influencers

Influencer marketing firm TapInfluence has launched TapFusion, an automated platform for linking up brands and social media influencers.

By David Kirkpatrick • Sept. 22, 2015

Thanks to the News Feed, Facebook videos have a short shelf-life

As a venue to search for videos, YouTube currently outpaces Facebook and its News Feed as the Google-owned platform is better geared toward fresh content, research suggests.

By David Kirkpatrick • Sept. 22, 2015

Industry insiders cap Instagram's ad revenue at $5 billion

Based on certain user metrics and statements by Facebook CEO Mark Zuckerberg, MoffettNathanson estimates Instagram will hit a $5 billion ad revenue ceiling within three years.

By David Kirkpatrick • Sept. 21, 2015

B2B spending on Facebook up 61%: Study

AdRoll research found retargeting ad spending on Facebook increased 31% year-over-year among business marketers.

By David Kirkpatrick • Sept. 21, 2015

Search engines will be key for holiday shopping research

Seven out of 10 holiday shoppers "often or always" research products before going to a store, a new survey from G/O Digital says. 

By Ian P. Murphy • Sept. 18, 2015

Pinterest is at a revenue crossroads

Pinterest recently hit the 100 million worldwide monthly active user milestone, can it turn that audience into revenue?

By David Kirkpatrick • Sept. 18, 2015

Custom brand emojis on Twitter debut with Coke ad campaign

Brands can now use custom emojis on Twitter, and Coca-Cola is the first to get its iconic bottles made into "hashflags" as part of the #ShareaCoke campaign.

By David Kirkpatrick • Sept. 18, 2015

Facebook shifts gears, gives advertisers 100% in-view option

Facebook is going to provide advertisers an option to pay for ads that are 100% in-view on users’ news feeds, but with no minimum viewing time requirement.

By David Kirkpatrick • Sept. 18, 2015

Twitter's Project Lightning is coming into focus

Project Lightning, a Twitter product expected to launch this fall based around real-time events, was given a little more clarity by none other than the company's chief revenue officer.

By David Kirkpatrick • Sept. 17, 2015

Pinterest, Datalogix partner to provide sales measurement data to brands

Sales conversion metrics are important to digital advertisers and Pinterest is looking to bring that capability to brands via a partnership with Datalogix.

By David Kirkpatrick • Sept. 17, 2015

Facebook will soon use 'Likes' on third-party sites for ad targeting

Even though Facebook will begin using engagement with its far flung Graph for ad targeting, it is also making it easy for users to opt out of these ads.

By David Kirkpatrick • Sept. 17, 2015

Retail marketers, brace yourself for Facebook's 'Dislike' button

The new option could unleash of a wave of negativity on Facebook toward retailers and their initiatives and products.

By Daphne Howland • Sept. 16, 2015

4C Insights is syncing TV and social media ads with instant ad buying

Marketers looking for an automated way to simultaneously run ads on social media and TV for a multitasking audience are in luck – and 4C Insight’s latest program can help.

By David Kirkpatrick • Sept. 16, 2015

Facebook is developing an app for 360-degree mobile video

The standalone "virtual reality" app Facebook is developing would allow mobile users to control their view of 360-degree videos by tilting their smartphones.

By David Kirkpatrick • Sept. 15, 2015

Pinterest wants marketers to see it as a search channel

While Pinterest has been mostly considered a social media platform, especially by its users, for marketing it wants to be known for product search and discovery.

By David Kirkpatrick • Sept. 15, 2015

Google and Twitter are joining forces for mobile 'instant articles'

Joining other companies such as Facebook, Snapchat and Apple, Google and Twitter are teaming up to offer mobile users news articles via an open source publishing project.

By David Kirkpatrick • Sept. 14, 2015

GoPro takes a budget-friendly cross-channel marketing approach

GoPro leverages user-generated content to drive low-cost marketing and high engagement.

By David Kirkpatrick • Sept. 11, 2015

Instagram rolls out new 30-second videos for marketers

Among the changes announced by Instagram is a new 30 second video ad format, doubling the previous version.

By David Kirkpatrick • Sept. 10, 2015

Marketers are finding Snapchat has a fickle audience

Industry insiders found 70% of Snapchat video ad viewers left the ad within three seconds.

By David Kirkpatrick • Sept. 9, 2015

Heineken USA is running a 'free beer' campaign on Facebook and Twitter

Seeking to boost its audience in selected cities, Heineken is offering a free beer to Facebook and Twitter users via link sent to their mobile phones.

By David Kirkpatrick • Sept. 8, 2015

Instagram ads are reportedly something of a bargain for marketers

Industry insiders have reported video ads on Instagram can cost as little as two cents per view, a better deal than video ads on Facebook, its parent company.

By David Kirkpatrick • Sept. 4, 2015

These are the first brands to test Facebook's 'immersive' mobile ads

Facebook’s new mobile ad format doesn’t have an official name yet but will include interactive elements, full screen video and other content.

By David Kirkpatrick • Sept. 4, 2015

Snapchat is getting four billion daily video views

Facebook has been pushing video on the platform, but it has stiff competition in Snapchat, which is garnering four billion video views each day, according to sources close to the matter.

By David Kirkpatrick • Sept. 3, 2015