Twitter's self-service ad dashboard extends to 200 countries

Twitter expanded the reach of its self-service ad platform for SMBs to reach 200 countries and territories across the globe, and also announced 100,000 active advertisers.

By David Kirkpatrick • Sept. 3, 2015

Top 10 marketing trends you need to know

2015 has been all about social, mobile, video and more.

By Natalia Angulo • Sept. 3, 2015

Explore the Trendline➔

Retail Marketing

Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.

By Marketing Dive staff

Business Insider now publishes directly to social media platforms with 'Insider' project

Business Insider is publishing video directly to Facebook and Twitter, and also publishing full text articles in Facebook.

By David Kirkpatrick • Sept. 2, 2015

Instagram is no longer (just) square

Instagram has widened its users’ perspectives with vertical video and wide screen (read: not square) images.

By David Kirkpatrick • Aug. 31, 2015

Snapchat reportedly charging for video ads 'viewable' for less than a second

Marketers have concerns about viewable standards for online ads, and Snapchat is seeminly proving them right as reports swirl of brands being charged for video ads viewed less than a second.

By David Kirkpatrick • Aug. 31, 2015

Tumblr opens In-App Sharing for mobile developers

Mobile developers have a new content distribution channel with Tumblr’s In-App Sharing, which is powered by mobile analytics platform Flurry.

By David Kirkpatrick • Aug. 27, 2015

Snapchat officially expands Discover to 15 brands

Snapchat has added Mashable, Tastemade and IDG to its roster of brands on the Discover publisher portal.

By David Kirkpatrick • Aug. 27, 2015

CMOs reallocate budgets, concentrating dollars on digital

Research out of Duke University found CMOs are planning on spending more on their social, mobile and analytics efforts over the next year.

By David Kirkpatrick • Aug. 26, 2015

Influencer-centric campaigns are a boon for marketers

Earned media value from influencers was 1.4 times higher in the first half of 2015 as compared to 2014’s yearly average.

By David Kirkpatrick • Aug. 26, 2015

SEC quizzes Twitter on engagement metrics

Twitter dropped timeline views as its main engagement metric, and the Securities and Exchange Commission (SEC) regulators asked the company about replacements in an annual review.

By David Kirkpatrick • Aug. 25, 2015

Google, Facebook and Twitter are bridging the mobile ad, reader gap

There is a "mobile gap" between the number of readers compared to ad revenue, but three players – Facebook, Google and Twitter – have bridged that gap.

By David Kirkpatrick • Aug. 25, 2015

Facebook to allow brands to use animated GIFs

Changing a longstanding policy, Facebook began allowing users to post GIFs in May and is now letting marketers in on the looping, animated fun.

By David Kirkpatrick • Aug. 24, 2015

Google officially adds tweets to desktop searches

Just as tweets go live in Google searches, the Internet giant is also reportedly testing video ads in search results.

By David Kirkpatrick • Aug. 24, 2015

Snapchat set to add Mashable and Vox.com to the Discover roster

While Mashable and Vox.com are set to join Snapchat Discover, there’s no timeline for the addition or word of which current publishers will be replaced.

By David Kirkpatrick • Aug. 24, 2015

Twitter is now selling autoplay video ads in third-party apps

Twitter is expanding its ad reach to non-users selling promoted tweets and videos on the Twitter Audience Platform to third-party apps.

By David Kirkpatrick • Aug. 21, 2015

Shopify and AdRoll join forces on e-commerce retargeting integration

Shopify’s e-commerce platform now includes AdRoll’s retargeted display ads across the web, mobile and social media.

By David Kirkpatrick • Aug. 21, 2015

Old Spice challenges Imgur's male millennial users to 'GIF-off'

Old Spice is one of the first brands to tap into Imgur’s 150 million male millennials sharing images on what's been called the male-alternative to Pinterest.

By David Kirkpatrick • Aug. 20, 2015

Facebook wants to bridge the cross-platform ad-to-sale tracking divide

Tracking ad performance all the way through conversion to sale is a major goal for marketers – and a challenge. Facebook is ready to try its hand at fixing the issue and is currently running tests with brick-and-mortar stores.

By David Kirkpatrick • Aug. 20, 2015

Facebook makes performance metrics easier to find for Page admins

The social network also pulled ahead of Google again in terms of traffic referrals, Parse.ly data shows.

By David Kirkpatrick • Aug. 19, 2015

Pinterest poaches Twitter talent

Pinterest has hired Nipoon Malhorta away from Twitter’s brand advertising product team.

By David Kirkpatrick • Aug. 18, 2015

Facebook and Twitter are dominating real-time video streaming

Edging out smaller competition such as Meerkat, Twitter and Facebook are taking control of live video streaming.

By David Kirkpatrick • Aug. 18, 2015

Indianapolis Colts are first NFL team to run a campaign on Kik

Seeking to reach its teenage fan base, the Indianapolis Colts ran the first NFL campaign on messaging app Kik.

By David Kirkpatrick • Aug. 18, 2015

Refinery29 debuts 'Here and Now' to boost brands' access to influencers

Refinery29’s new influencer network, Here and Now, will allow marketers to tap into YouTube, Pinterest and Instagram talent.

By David Kirkpatrick • Aug. 17, 2015

Marketers tackle the brave new vertical video world

With platforms including Periscope, Snapchat, Meerkat and even YouTube embracing vertical video, marketers are going to have to adapt with creative solutions.

By David Kirkpatrick • Aug. 14, 2015

How social media-wary B2B brands can take on the medium

For B2B marketers shying away from social media, here are some tactical ideas along with two real world examples to help you take full advantage of those channels.

By David Kirkpatrick • Aug. 14, 2015