Facebook is most popular among B2C content marketers, but not so effective

Even though 94% of B2C marketers use Facebook for content distribution, only 66% consider it effective.

By David Kirkpatrick • Oct. 15, 2015

Nestle goes to YouTube for first online show

For Nestle's first online show, “Bake My Day,” the spot will feature YouTube influencer Ashley Adams.

By David Kirkpatrick • Oct. 15, 2015

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

Snapchat shutters original content on Discover portal

After removing its original content channel, Snapchat gave the slot to Refinery29.

By David Kirkpatrick • Oct. 14, 2015

Facebook is testing a dedicated video channel

Facebook’s new video tab is a move to more directly compete with YouTube for eyeballs and ad dollars.

By David Kirkpatrick • Oct. 14, 2015

Increasing audience engagement top social media objective: Study

The latest research from Ascend2 found that most marketers use social media for brand awareness and increasing engagement.

By David Kirkpatrick • Oct. 14, 2015

Refinery29 joins growing list of Snapchat Discover publishers

The roster of publishers has reached 15, up from the original 11. 

By David Kirkpatrick • Oct. 13, 2015

Facebook to test dedicated shopping feed

The social media giant's new e-commerce feature is an immersive ad unit for retailers to showcase catalogs of products.

By David Kirkpatrick • Oct. 13, 2015

Snapchat influencer campaign for Star Wars toy gets 10M views in 24 hours

Toymaker Sphero ran a Snapchat campaign with five influencers that helped sell out its new toy in hours.

By David Kirkpatrick • Oct. 12, 2015

LinkedIn adds scoring metric to its Sales Navigator

The new LinkedIn Sales Navigator metric will allow salespeople to benchmark performance.

By David Kirkpatrick • Oct. 9, 2015

Twitter expands advertising units to pre-roll video ads

Pre-roll video ads on Twitter will allow publishers to make money off of video content.

By David Kirkpatrick • Oct. 9, 2015

Facebook's 'dislike' button is a group of emojis called 'Reactions'

Marketers can breathe easy — Facebook is rolling out "Reactions," a group of emojis that will sit alongside the "like" button, rather than an outright "dislike" option.

By David Kirkpatrick • Oct. 9, 2015

Facebook's Lead Ads streamline lead gen on mobile

Lead generation through online forms is difficult at best on mobile devices, but Facebook has an answer.

By David Kirkpatrick • Oct. 8, 2015

72% of U.S. marketers look to spend budgets on Instagram: Study

Recent research found that U.S. marketers see Instagram as the most attractive fast-growing platform for advertising, followed by other visual social media networks including Pinterest and Snapchat.

By David Kirkpatrick • Oct. 8, 2015

Cisco to use Vine for storytelling campaign

Cisco Systems is no stranger to Vine, having used the platform for stats and tech information, but it’s now seeking to reach tech influencers via a storytelling campaign.

By David Kirkpatrick • Oct. 8, 2015

Google's Accelerated Mobile Pages Project becomes a bit more clear

Google and Twitter are working together on an open-source project to deliver cached mobile webpages quickly, similar to Facebook’s Instant Articles.

By David Kirkpatrick • Oct. 8, 2015

Twitter to test 'Promoted Moments' in coming weeks

Moments is arguably the biggest product change Twitter has made since adding images to tweets.

By Natalia Angulo • Oct. 7, 2015

Diesel goes big in mobile programmatic ads for fall campaign

For its fall campaign Diesel is opting to target its millennial audience on Shazam and Tinder rather than Facebook and Twitter.

By David Kirkpatrick • Oct. 7, 2015

Twitter launches Moments, its curated news experience

The social site hopes the new feature, also known as Project Lightning, is the answer to its slow user growth. 

By Natalia Angulo • Oct. 6, 2015

Facebook expands Suggested Video to more mobile users' feeds

The feature allows users to click on a video on their new feed and be led to a collection of all of that publisher’s videos along with related clips.

By David Kirkpatrick • Oct. 6, 2015

Snapchat Discover publishers look to other social sites to lure users

Featured publishers on Snapchat Discover are switching out their respective Twitter and Facebook avatars with Snapchat QR codes that sign users up for their Snapchat Story.

By David Kirkpatrick • Oct. 6, 2015

What Jack Dorsey as CEO means for Twitter's future

Twitter announced on Monday that it is bringing back Jack Dorsey as it's CEO and bumping up Adam Bain to COO – industry insiders say the combination is the kick the microblogging site needs get out of its funk.

By Natalia Angulo • Oct. 6, 2015

Movable Ink, Curalate join forces to mix social imagery, email

The partnership between Movable Ink and Curalate puts social media images into real-time email content.

By David Kirkpatrick • Oct. 5, 2015

Twitter names Jack Dorsey new permanent chief executive

Twitter early on Monday officially named Jack Dorsey as chief executive. Dorsey will also continue to serve as CEO of Square. While he will remain on the board for Twitter, he will step down as its chairman.

By Natalia Angulo • Oct. 5, 2015

Gilt Groupe goes social with Brand Networks

In an effort to consolidate social media marketing, Gilt Groupe went all in with Brand Networks Platform.

By David Kirkpatrick • Oct. 5, 2015

Dispatches from Ad Week 2015: Zeroing in on people-based marketing

Talk turned to people-based marketing during the second half of Ad Week, as chatter about advertising’s mobile future sparked questions regarding metrics.

By Natalia Angulo • Oct. 2, 2015