Facebook wants marketers to rethink viewability standards

The social giant claims relative scroll speed is more important than time in view for ads.

By David Kirkpatrick • Oct. 1, 2015

Report: Twitter to name Jack Dorsey as permanent CEO

Anonymous sources told Re/Code an official announcement could come as soon as Thursday.

By David Kirkpatrick • Oct. 1, 2015

Explore the Trendline➔

Influencer Marketing

Amid a surge in confidence and new platform approaches, brands continue to turn to influencers for fresh content that can reach online consumers.

By Marketing Dive staff

Twitter rolls out 'buy now' button to major e-commerce platforms

The move will help retailers leverage the social network for their marketing efforts.

By Kelsey Lindsey • Sept. 30, 2015

Report: Twitter may break 140 character limit on tweets

The latest product under development by Twitter will let users send tweets that are longer than its long-held 140 character limit

By David Kirkpatrick • Sept. 30, 2015

Facebook's new 'old school' ad product targets big brands' TV dollars

The social platform is using Nielsen’s panel-based measurement system for videos ads and in-app polls to attract traditional TV budgets. 

By David Kirkpatrick • Sept. 29, 2015

Agency execs: Millennials are changing the rules of marketing

“Everything you know about advertising — chuck it," said a media agency exec.

By David Kirkpatrick • Sept. 29, 2015

Agency exec: Influencers can rival traditional publishers for marketers

Influencer marketing is still going through growing pains, but it is effective

By David Kirkpatrick • Sept. 28, 2015

Mobile app advertisers now have video ad option on Twitter

Twitter’s mobile users are watching a lot of video and now mobile app marketers can purchase video ads with an app download call-to-action on the social media platform.

By David Kirkpatrick • Sept. 25, 2015

360 degree video hits the Facebook News Feed

The first brands to take advantage of Facebook’s 360 degree video include Star Wars, SNL and GoPro.

By David Kirkpatrick • Sept. 25, 2015

Instagram hits 400 million monthly user benchmark

Instagram has added 100 million monthly users since December 2014 and 75% are outside the U.S.

By David Kirkpatrick • Sept. 24, 2015

Snapchat and its Discover publishers are at odds over ad sharing

Snapchat’s Discover portal publishers are understandably unhappy their ads can’t be shared by users.

By David Kirkpatrick • Sept. 24, 2015

Brandwatch's new Social Indices to track brands' social media strength

Marketers have a new monthly ranking to track – Brandwatch’s Social Indices ranks social media influence for four categories.

By David Kirkpatrick • Sept. 24, 2015

Washington Post to run every daily story on Facebook Instant Articles

Facebook is expanding the reach and scope of Instant Articles, and the Washington Post is making its entire daily output available through the feature.

By David Kirkpatrick • Sept. 23, 2015

Imgur gives brands, marketers a pipeline to millennial males

Imgur, sometimes called “Pinterest for guys,” has a largely millennial and male audience of which marketers are beginning to take note.

By David Kirkpatrick • Sept. 23, 2015

Facebook has added new features for marketers, the 'dislike' button isn't one

Facebook’s almost one billion active daily users have long-requested a "dislike" button. They’re about to get some version of that feature, and marketers are waiting to see what it’s going to look like with fingers crossed.

By David Kirkpatrick • Sept. 22, 2015

TapInfluence automates connecting brands and social media influencers

Influencer marketing firm TapInfluence has launched TapFusion, an automated platform for linking up brands and social media influencers.

By David Kirkpatrick • Sept. 22, 2015

Thanks to the News Feed, Facebook videos have a short shelf-life

As a venue to search for videos, YouTube currently outpaces Facebook and its News Feed as the Google-owned platform is better geared toward fresh content, research suggests.

By David Kirkpatrick • Sept. 22, 2015

Industry insiders cap Instagram's ad revenue at $5 billion

Based on certain user metrics and statements by Facebook CEO Mark Zuckerberg, MoffettNathanson estimates Instagram will hit a $5 billion ad revenue ceiling within three years.

By David Kirkpatrick • Sept. 21, 2015

B2B spending on Facebook up 61%: Study

AdRoll research found retargeting ad spending on Facebook increased 31% year-over-year among business marketers.

By David Kirkpatrick • Sept. 21, 2015

Search engines will be key for holiday shopping research

Seven out of 10 holiday shoppers "often or always" research products before going to a store, a new survey from G/O Digital says. 

By Ian P. Murphy • Sept. 18, 2015

Pinterest is at a revenue crossroads

Pinterest recently hit the 100 million worldwide monthly active user milestone, can it turn that audience into revenue?

By David Kirkpatrick • Sept. 18, 2015

Custom brand emojis on Twitter debut with Coke ad campaign

Brands can now use custom emojis on Twitter, and Coca-Cola is the first to get its iconic bottles made into "hashflags" as part of the #ShareaCoke campaign.

By David Kirkpatrick • Sept. 18, 2015

Facebook shifts gears, gives advertisers 100% in-view option

Facebook is going to provide advertisers an option to pay for ads that are 100% in-view on users’ news feeds, but with no minimum viewing time requirement.

By David Kirkpatrick • Sept. 18, 2015

Twitter's Project Lightning is coming into focus

Project Lightning, a Twitter product expected to launch this fall based around real-time events, was given a little more clarity by none other than the company's chief revenue officer.

By David Kirkpatrick • Sept. 17, 2015

Pinterest, Datalogix partner to provide sales measurement data to brands

Sales conversion metrics are important to digital advertisers and Pinterest is looking to bring that capability to brands via a partnership with Datalogix.

By David Kirkpatrick • Sept. 17, 2015