- Hootsuite, the social media management platform, is adding YouTube, Facebook, Instagram and Twitter to the roster of social platforms that will have the ability to manage videos.
- The platform cited a number of statistics about how video integration brings value for its users including Facebook doubling its daily video views last year to eight billion, and pointing out tweets with videos get double the retweets of those without videos.
- The new feature allows its users to approve, schedule and publish videos across several social media platforms, as well as monitor comments and manage multiple accounts on a team basis.
“Our new video integrations with YouTube, Facebook, Twitter, and Instagram underscore how crucial video is to organizations as they evolve their digital transformation strategies. These integrations will better support our clients who are investing in video for broad appeal, promotion and education to really engage and grow their audience,” Ryan Holmes, CEO of Hootsuite, said in a statement.
Hootsuite recently conducted an online survey of 400 U.S. and UK adults 18 and older. The results showed 58% reported being more likely to watch online videos if shared by friends or family on a social media platform, while 62% responded being more likely to share a branded video if it’s funny.
Video has become a central element not only on social media for marketers, but also as a content marketing tool. Users for the most part expect a visual component to the media they consume.
Patrick Gillooly, director of digital communication and social media at Monster said in the same statement that their audiences now do expect "near-real-time" visual content, and because of it they "have recently invested in growing our video capabilities."