Social Media: Page 215
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Tumblr adds Crimson Hexagon as preferred data partner
Crimson Hexagon’s “preferred data partner” status gives the company access to Tumblr’s real-time data
By David Kirkpatrick • July 15, 2015 -
Facebook gives users a chance to customize their news feeds
The social network giant's latest move allows users to determine posts they see first, and brands a chance at top placement
By David Kirkpatrick • July 14, 2015 -
Explore the Trendline➔
FreshSplash via Getty Images
TrendlineRetail Marketing
Top stories that underscore the leading influences on retail marketing, including Gen Z, pop culture and generative AI.
By Marketing Dive staff -
Snapchat promotes 'Discover' tab, increases visibility for brands
New layout in Snapchat pushes discovery forward, promoting branded content
By David Kirkpatrick • July 14, 2015 -
Video streaming platform Meerkat adds Facebook login option
By adding Facebook’s social graph to its login options, Meerkat helps brands reach its Facebook followers.
By David Kirkpatrick • July 10, 2015 -
Twitter adds new features for mobile app marketers
Twitter’s new video tool showcases apps before installation.
By David Kirkpatrick • July 9, 2015 -
Facebook will stop charging marketers for 'social clicks'
Facebook’s latest announcement on new ad pricing comes on the heels of a number of changes.
By David Kirkpatrick • July 9, 2015 -
Report: Pinterest's active users grew 97% over last year
Not only is the social sharing platform growing rapidly, it provides a strong user focus that marketers can tap into
By David Kirkpatrick • July 9, 2015 -
Report: Snapchat looking to sign up celebrities
Snapchat already has celebrity users, but it has new focus to get celebrities more active on the platform
By David Kirkpatrick • July 9, 2015 -
Twitter looks to add birthdays to user demographics
Twitter is rolling out a new feature to entice users to provide their birthdays, adding more demographic data for advertisers.
By David Kirkpatrick • July 8, 2015 -
Continuing its focus on video, Facebook rolls out 'floating' feature
Facebook users can now detach videos from their news feed to simultaneously watch and scroll.
By David Kirkpatrick • July 8, 2015 -
Better ROI tracking would increase digital ad spend
Recent research from Millward Brown Digital found more than 70% of marketing executives would increase digital ad spending with better results metrics.
By David Kirkpatrick • July 7, 2015 -
U.S. Women's team and sponsors both win at World Cup
Sponsors are cashing in on the USWNT World Cup victory.
By David Kirkpatrick • July 7, 2015 -
Real-time marketing is an effective strategy in terms of ROI
Research from Wayin found real-time marketing tactics helped customer relationships and engagement.
By David Kirkpatrick • July 6, 2015 -
Twitter unveils persona targeting, adds segmentation feature
Expanding its audience insights dashboard with “Project Lightning,” Twitter gives advertisers a new tool to create persona-based audience segments.
By David Kirkpatrick • July 6, 2015 -
Social media winners? Media and entertainment
Research by SocialFlow found media and entertainment companies are excelling in their Facebook reach.
By David Kirkpatrick • July 6, 2015 -
Instagram is rapidly increasing its social reach
According to eMarketer, Instagram is poised to reach almost 56% of the social media audience by 2019.
By David Kirkpatrick • July 6, 2015 -
Facebook changes logo, reveals video ad revenue sharing plans
Key differences in the new Facebook logo? More white space and a rounded "a."
By David Kirkpatrick • July 2, 2015 -
Senior-level marketers aren't totally sure about social media
One recent survey found 39% of senior marketing executives believe social media metrics aren’t useful.
By David Kirkpatrick • July 2, 2015 -
Eight percent of Instagram accounts are run by bots
After Instagram purged millions of fake accounts last year, around 8% are still controlled by bots.
By David Kirkpatrick • July 2, 2015 -
Facebook is testing video ad pricing models
Advertisers can choose to pay once the auto-play video comes into view or after it plays for at least 10 seconds.
By David Kirkpatrick • July 1, 2015 -
Apple zigs quietly onto music streaming scene via social media
The California company's new social media campaign is a new page in the Apple playbook.
By David Kirkpatrick • July 1, 2015 -
Facebook tweaks newsfeed with an increased emphasis on video
The latest Facebook News Feed algorithm to serve more videos users want to see
By David Kirkpatrick • June 30, 2015 -
Twitter's global brand strategy head talks real-time event marketing
Taking advantage of real-time events -- such as the Super Bowl -- is a goal, and challenge, for marketers.
By David Kirkpatrick • June 29, 2015 -
Vice talks BofA's multi-channel video and Pinterest push at Cannes
The campaign included a series of videos Vice created for Bank of America and promoted on Pinterest
By David Kirkpatrick • June 26, 2015 -
Facebook's Instant Articles feature about to go live
Publishers are prepping to take advantage of the new content distribution outlet.
By David Kirkpatrick • June 26, 2015
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