Bigcommerce debuts social media-specific automated product ads

The e-commerce platform provider launched an advertising tool for  Facebook and Twitter, which it believes can help merchants boost ROI.

By Natalia Angulo • Aug. 12, 2015

Per Twitter's ad exchange data, programmatic is getting personal

Twitter dug into its MoPub ad exchange data and found out marketers fare best when they get personal with programmatic platforms.

By David Kirkpatrick • Aug. 12, 2015

Explore the Trendline➔

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From the evolution of influencer marketing and paid media to the ongoing importance of data and culture, here's a look at key trends driving marketing in 2025.

By Marketing Dive staff

Facebook expands video ads to third-party apps

Facebook is prepped to dramatically increase its $2.9 billion mobile ad haul from Q2.

By David Kirkpatrick • Aug. 12, 2015

Instagram poses an attractive bet for fashion and beauty brands

Instagram is a key social media platform for fashion brands and a driver of ad revenue for parent company Facebook.

By David Kirkpatrick • Aug. 12, 2015

Epsilon and Klout partner to combine social influence and email data

Klout offers 700 million social media profiles to provide marketers with influencer data.

By David Kirkpatrick • Aug. 12, 2015

Instagram's newly opened API boosts ads and measurement

Instagram opened its API for better third-party integration and ad revenue is expected to increase 170%. Net-a-Porter is the first brand to try out the API.

By David Kirkpatrick • Aug. 10, 2015

Twitter revamps mobile ad-bidding options; Costolo reportedly making a full exit

Mobile advertisers have new options for bidding on ads on Twitter, including optimized action and cost-per-install bidding.

By David Kirkpatrick • Aug. 10, 2015

Survey: Pinterest isn't driving brand engagement

Elizabeth Arden stopped posting to Pinterest after seeing underwhelming engagement levels, and new research can corroborate the retailer's move.

By David Kirkpatrick • Aug. 7, 2015

Google rolls out new marketing tools, YouTube ad buying options

Google is poised to make a handful of big changes to Analytics, AdWords and YouTube meant to help publishers and marketers improve monetization and data collection.

By David Kirkpatrick • Aug. 7, 2015

Forrester predicts digital video ad spend to grow 21% annually

Upfront television ads buys are down, while online video is growing.

By David Kirkpatrick • Aug. 7, 2015

Social intel upstart Unmetric's new app helps track rivals on-demand

The young platform launched a new app, Sense, that lets users monitor their competition on social media in real-time.

By Natalia Angulo • Aug. 6, 2015

Twitter's latest feature helps manage multiple ad campaigns

Twitter's newly-released "Ads Editor" lets advertisers manage multiple campaigns via a spreadsheet. The micro-blogging site also inked a deal with Shopify to offer as many as 100,000 merchants "buy" buttons.

By David Kirkpatrick • Aug. 6, 2015

Celebrities can now live stream on Facebook – marketers have to wait

Facebook joined the live stream marketplace, but is only making the tool available for verified accounts for public figures.

By David Kirkpatrick • Aug. 6, 2015

Salesforce introduces lineup of new Instagram marketing tools

Instagram also opened up its API on Tuesday to all brands, big and small. 

By Natalia Angulo • Aug. 5, 2015

YouTube, Facebook metrics debate provides important viewership lesson

YouTube's viewership analytics teach marketers a valuable lesson in quality versus quantity.

By Isabella Alvarez • Aug. 5, 2015

Imgur, 'Pinterest for guys,' takes promoted posts out of beta

The move makes Imgur the latest social media platform to begin navigating the digital ad waters with promoted posts.

By David Kirkpatrick • Aug. 5, 2015

Facebook is letting mobile app advertisers keep device-level data

Facebook recently told advertisers they would lose the ability to track device-level data from mobile app ads, but ended up changing course to allow tracking.

By David Kirkpatrick • Aug. 5, 2015

Why marketers should use data, multi-modal channels to their advantage

Industry insiders attest data is key to modern marketing, but figuring out how to decipher and then implement it in a multi-channel world doesn't need to be hard.

By David Kirkpatrick • Aug. 4, 2015

Facebook looks to leverage live events

Taking a cue from its social media competition, Facebook enhances Place Tips with live event features.

By David Kirkpatrick • Aug. 4, 2015

Survey: Majority of marketers are concerned about deliverability

Research from Market Measurement found over 70% of U.S. media executives worried about deliverability across digital, mobile and social media channels.

By David Kirkpatrick • Aug. 3, 2015

LinkedIn posts 33% Q2 revenue lift at $712 million, shares fall

LinkedIn’s Marketing Solutions grew 32% in Q2 to $140 million, representing 20% of sales, a similar figure to last year.

By David Kirkpatrick • July 31, 2015

Facebook, the alternative for TV advertisers?

As ad dollars continue to move online, for people that are between 25 and 34, TV ad campaigns may still be more effective.

By Isabella Alvarez • July 30, 2015

Snapchat experts are a growing trend

Brands and publishers are creating in-house teams and hiring outside experts to market on Snapchat.

By David Kirkpatrick • July 30, 2015

Facebook earnings beat as video products drive ad revenue growth

The social network giant logged a second-quarter beat, with strong demand for its video advertising products driving overall revenue growth.

By Natalia Angulo • July 29, 2015

Snapchat shakes up its Discover channel, traffic spikes for publishers

Snapchat juggled its Discover channel, replacing Yahoo and Warner Music with BuzzFeed and iHeartRadio.

By Natalia Angulo • July 29, 2015